InfoTrends Offers TransPromo Expert Consults

InfoTrends launched TransPromo Consulting Service, driven by industry experts Barb Pellow, Matt Swain, and Michael O'Leary.

Many in the industry are already capitalizing on this new communication vehicle, which leverages opt-in relationships (such as statements, bills, notifications, and reminders) by providing messaging printed directly on the white space of the document. This messaging can be promotional, informational, or educational.

Barb Pellow, group leader at InfoTrends, commented, "The TransPromo Consulting Service brings true value to vendors as well as service providers looking to take advantage of the significant opportunity that transpromo presents. This new service will provide clients with the education and insight they need to achieve the highest success possible with this powerful new medium."

Clients of the TransPromo Consulting Service have access to timely, relevant information on an ongoing basis in the form of written reports, webcasts and podcasts, case histories, news, and client driven inquiry with industry analysts who are available to answer specific questions.

Benefits to service providers include a defined transpromo value proposition, tracking of the latest tools and technology, details and requirements for effective implementation, implementation scenarios and case histories, advice on justifying transpromo, sales approaches to establishing ROI, and tools for effective measurement and metrics.

Benefits to vendors include: competitive analysis, market sizing for transpromo, tools for supporting business strategy, and tracking of latest tools and technology.