Duplo Announces New Corporate Identity

The new identity reflects the continuously evolving nature of the company, which combines traditional values and long standing expertise in print finishing based on its 50-year heritage of manufacturing excellence, with its strong customer focus and leading edge innovation and product development.

The cleaner modern lines of the new logo, which has been specifically designed for the Duplo brand, is supported by the tag line 'from print to documents', chosen to reflect the value that print finishing brings to the print production workflow, as well as giving greater emphasis to the importance of innovative finishing solutions within traditional, digital, and hybrid print environments.

Akio Kaneko, manager, International Sales Group at Duplo Corp., commented: "We've been working closely with all our partners to ensure that finishing is seen as a major way to differentiate printed products. Known for our innovative approach to product design, we're committed to exploring further new applications and enter new market sectors to offer customers more value-added opportunities. Clearly, there was a need to bring our logo and corporate identity in line with our vision for the future, so we can look confidently forward whilst retaining the strong values of our heritage."

He concluded by saying, "Initial customer reactions to our re-branding plans have been extremely positive and we're set to move into a new era which will see the launch of a wider range of products, applications, and support for customers."