PostNet Thrives in Las Vegas
PostNet franchisees gathered at the Paris Hotel in Las Vegas for the 2011 “Thrive” annual conference. The event featured a vendor show and a full slate of educational sessions, along with keynote presentations by marketing expert Jeffrey Hayzlett, entrepreneur Ford Saeks, and QP editorial director Bob Hall. Educational sessions were grouped into technology, finance, and marketing topics while “Power Workshops” were broken into business management, outsourcing, marketing, and printing. Specific topics included specialty products, print estimating, organization and time management, direct mail and hybrid media, quality control and waste management, and payroll. The conference was capped off by a gala dinner and awards ceremony. The conference also market the first showing of the new PostNet identity line “Your Neighborhood Business Center.”
MUST SEE ‘EMS Entries Sought
Which exhibits, technologies, and products will be “musts” for visitors to see at this September’s GRAPH EXPO 2011 in Chicago? And how can exhibitors make themselves stand out among the hundreds of company displays? The MUST SEE 'EMS program (www.mustseeems.com) presented by the Graphic Arts Show Company (GASC) has provided the answer to these questions for more than a decade. For every GASC event, the program recruits a panel of industry experts to review hundreds of submissions and identify the products and exhibits that show goers simply must see. For exhibitors, the MUST SEE 'EMS program provides a means for highlighting their most important innovations. Submissions by GRAPH EXPO 2011 exhibitors are invited for consideration by this year’s expert panel. Complete submission procedures and details are available at the website.
GAERF Launches Job Site
The Graphic Arts Education and Research Foundation (GAERF) has launched a new free job posting service on www.graphicCOMMcentral.org, a website that provides a direct connection to an extensive network of resources and information for and about today’s graphic communications industry. This no-cost website feature provides job seekers with a place to post their resumes and search for industry-related employment opportunities.
QR Code Price Guide Released
A report on How to Price QR Codes has been released by Crouser & Associates, giving guidance on pricing static, trackable, and re-directable QR codes as well as pricing guidance on monthly monitoring and intermittent charges for changing re-directable codes. The report also includes a basic tutorial on QR codes, a section on how to create trackable and re-directable codes, a report on the code’s function in marketing, as well as a list of talking points to use when selling QR codes to customers. Also included in this report are survey results from 124 printers plus specific price recommendations. The report is free to subscribers of Crouser’s Price Advisory Service or can be purchased separately for $75.
The National Association for Printing Leadership (NAPL) has relocated its headquarters to East Rutherford, NJ, in offices on the 15th floor of the Metropolitan Center at Meadowlands Plaza. It is located at the hub of the area’s transportation complex, offering direct access for members, clients, and visitors. NAPL’s new address is One Meadowlands Plaza, Suite 1511, East Rutherford, NJ, 07073. All phone and fax numbers, including its toll-free line (800-642-6275), remain the same.