What Should you Expect from a Landing Page?
Review your analytics. Analytics (these should be included with your website hosting) will tell you how effective your landing page is, how people arrived, what they clicked on, etc.
Did they arrive through a search engine?
Perhaps a link within your email marketing piece?
Did they type the address into their Web browser and go
directly to your page?
This knowledge allows you to capitalize on more of the same or similar marketing pieces.
There is one more thing to expect, and maybe it goes without saying: You should expect to get more leads from a good landing page.
Put quite simply, your landing page should bring you clients who already have an idea of what they want, so when they land on your page, they are delighted to see that you offer exactly what they are looking for. We call these people “qualified leads.” And when you have qualified your lead, you are closer to earning his or her business.