For Robin Buttner, Director of Premedia and Publishing Services for the New England Journal of Medicine (NEJM), finding and implementing the right technology in lieu of excessive headcounts is an ongoing priority. “Prepress automation, wherever possible, has always been vital to the success of both the in-house print work and the PDF-X files we create and distribute for the NEJM,” Buttner says.
Buttner oversees the planning and production of collateral and publication work for the in-plant printing and mailing operation, in addition to oversight of the manufacture of weekly editorial PDF-X files for four domestic and international editions of the NEJM produced in worldwide locations.
Reprints, newsletters, and promotional items geared toward subscribers and advertisers have complex page counts, colors, run lengths, and other variables. Rampage Version 12 (Booth 132) provides the ability to link imposition instructions to Hot Folders to automate these recurring in-house projects. Three prepress operators use Preps 5 to build generic impositions from blank pages, saving them in Job Definition Format (JDF) and linking them to the Hot Folders. Using generic names, such as 8page-4C-Newsletter, these JDF Hot Folders reside on the network.
“To initiate processing, we add the job number to the name of the incoming PDF and drag it into the correct folder,” explains Buttner. “The job pops into the Rampage run list and follows the processing rules, including pagination, linked to that folder. The first QA point is to look at a stripped up softproof. Everything ahead of that happens behind the scenes without human intervention.”
Rampage Version 12 provides automation capabilities that allow more time to focus on the big picture, which is often finding ways to automate other processes.
The New England Journal of Medicine (NEJM.org) is the world’s leading medical journal and website. Owned by the Massachusetts Medical Society, NEJM publishes peer-reviewed research and interactive clinical content for physicians, educators, and the global medical community. Founded in 1812, the New England Journal of Medicine is the most widely read, cited, and influential general medical journal in the world and the oldest continuously published medical periodical. More than 600,000 people in 177 countries read NEJM each week.