“Your installer makes you or breaks you,” Duffy asserted. “You don’t want to roll it up and send it to the customer and have them put it up themselves.
“An experienced installer, knowledgeable about the material used—and there are lots of great products—who’s tested it before putting it up, is crucial.”
Underwood calls good installation right up there with selection of the right products as keys to success. “We hire outside installers,” he said. “We have a couple of groups of several installers here in Portland, and they only do installation. They travel around the country and they know what they’re doing.”
Reflecting on her work for Downtown Denver Partnership, Brown surely speaks for many print service providers who would like to produce more window graphics. “We like the visual effect,” she said. “And it’s good advertising for us.”