Florida-based Wrap This prints boat wraps for professional fishing craft, ensuring fisherman stand out at professional tournaments. Pro fishing clients’ boats can’t stay out of the water long for graphics application—a pro needs to be back on the circuit and competing as soon as possible. To help deliver the winning package quickly, with top quality and durability, Wrap This, recently acquired an HP Designjet L25500 printer.
Wrap This completes most of its marine graphics jobs in the short window between fishing seasons and tournaments, said company president Dale Salamacha. In less than 60 days, the company’s team of installers—including Charlie Kallberg, Cristian Cortez, and Pete Dow—provide graphics for up to 50 pro fishermen’s boats and truck rigs. In the three weeks before bass season, a dozen more boats need printing and wrapping.
After having its new printer for just three months, Wrap This was able to print 18,000 sq.ft. of graphics for boats and vehicles. Ease of use was a big help. “The HP Designjet L25500 has proven itself to be plug-and-print. We were actually printing from it the day it was set up,” said Damon Coppola, Wrap This VP.
Production has boomed—the result of being able to print longer and without interruption. “The Designjet L25500 has helped our production levels increase by at least 25 percent,” Coppola said.
Professional fisherman Casey Ashley, a top client of Wrap This, is currently the youngest pro angler on the Elite Series circuit. Ashley’s boat carries colorful, eye-catching designs that include neon greens and yellows, fiery reds and oranges—and his truck and trailer carry the same artwork.
Exact color matching is critical for bold wrap graphics like Ashley’s. “The HP Designjet L25500 has an amazing color gamut,” said Coppola. “We’re getting any color you can think of, even the very hard-to-get oranges and bright greens.”
The graphics also stand up to the harsh punishment of wet conditions and blistering sun. Whether for boats, trucks, or trailers, prints produced with innovative HP Latex Inks, 3M Controltac wraps and 3M 8518 Lamination offer durability that compares with that of eco-solvent and low-solvent ink technologies.
Ink Technology a Boost
Prints produced with the HP Designjet L25500 and Latex Inks come out of the printer completely dry, so there’s no waiting for degassing before lamination, finishing or packing for shipment. Coppola noted that Wrap This had to wait 12 to 24 hours when it used solvent-based printing solutions, which often involved an overnight delay.
“Now we can actually print and laminate on the fly,” Coppola said.
It’s just one more reason Wrap This chose to acquire a second HP Designjet L25500, to completely replace its three solvent-based printers from other manufacturers. “We’re also talking about expanding into other markets, and we’ll be using an HP for every one,” Coppola added.