First Time Event: PBI Holds Annual Conference at GRAPH EXPO

For the first time, Print Buyers International (PBI) is holding its annual conference at GRAPH EXPO 2011. PBI’s 6th Annual Print & Media Conference is targeted for print and digital media specialists.

“We’re really excited to be part of the GRAPH EXPO buzz this year,” says PBI founder Margie Dana.

PBI conference attendees can choose from 16 sessions on Tuesday and Wednesday. This year’s roster of 20 speakers reads like a Who’s-Who of print and e-media expertise. Joining them are elite print buyers, paper experts, and “green” giants in sustainability, plus RIT Professor Emeritus Frank Romano, print industry analyst, writer Richard Romano, and others.

“Our program is no longer about just ink on paper because that’s not the reality of attendees’ focus anymore,” says Dana. “It reflects the changes we’re living with and bridges different disciplines, so professionals who work with print and other media can add to their skills and help their companies grow.”

The conference kicks off with a keynote address by Joe Pulizzi, a leading author, speaker, and strategist for content marketing. His keynote, sponsored by Fujifilm, is entitled, “Diving into the Content Marketing Revolution.”

Nine other sessions will run on Tuesday, leading up to the cocktail reception in the Sponsor Center at day’s end. Six sessions will run on Wednesday, with time built in for attendees to visit sponsors and the GRAPH EXPO show floor.

PBI’s 6th Annual Conference has its own ballroom and breakout rooms at McCormick Place. The Sponsor Center takes up half the ballroom, while the other half is reserved for roundtables.


Print Buyer Boot Camp

On Monday, from 9:00 am to 5:00 pm, PBI presents its annual Print Buyer Boot Camp, created for professionals who work with commercial printers. The curriculum, developed by Dana and Romano, helps provide new print buyers, print designers, and marketers with vital information and insights that they can put to use immediately. Industry expert Steve Suffoletto is also presenting several sessions.

The curriculum covers not only the major printing processes, paper issues, industry terminology, and current trends, but it also educates attendees about how best to work with printers. Attendees will learn the importance of sourcing print professionally, discover the difference between digital and offset printing processes, and gain an overview of the industry.