Graphic communications professionals will find not only the latest cutting edge technologies but also a host of customized educational opportunities at GRAPH EXPO 2011. This year, the exhibition includes an extensive seminar program that addresses issues to help companies adapt to today’s print integrated cross-media marketplace.
Led by top industry experts, GRAPH EXPO’s educational conference features more than 50 seminars in 28 knowledge categories covering today’s most critical industry issues. The sessions span 11 market segments and provide the latest forecasts, trends, and in-depth information on key technologies as well as essential business strategies that will allow attendees to capitalize on the best profit-making opportunities in their markets now. Sessions are offered in a variety of formats, from hands-on workshops that emphasize skills development to in-depth panel sessions and technology/trends overviews.
“Be they industry newcomers or long-time veterans, top management or production floor personnel, or marketing sales professionals, GRAPH EXPO’s education program delivers to attendees a customized learning experience,” says Ralph Nappi, President of the Graphic Arts Show Company. “Attendees will come away from every session having learned actionable tips and techniques that they can implement in their operations to maximize productivity and profits.”
To ensure a learning experience that is tailored specifically for each attendee’s needs, the seminar program features offerings for a wide array of subject categories.
GRAPH EXPO seminar series
These content-rich sessions are geared toward anyone who works in print who needs to know-how to successfully achieve, overcome, predict, integrate, and/or resolve specific issues. A special luncheon session each day offers an even more in-depth presentation. Seminar pricing includes access to the exhibit floor for all four days of the show. Seminars are priced to offer deeper discounts the more you add.
Hands-on computer labs
Real Mac workstations enable you to learn by doing. Each instructor will teach you how to use various types of software and reveal the tips, tricks, and the inside scoop on how to work more effectively. Two labs a day are offered Sunday, Monday, and Tuesday. Check the GRAPH EXPO Directory for more information. Attendees may be paired on one computer. These labs count as three sessions towards a Value Package.
The learning opportunities kicked-off with the pre-show EXECUTIVE OUTLOOK conference on Saturday, September 10, sponsored by manroland and Xerox. This year’s EXECUTIVE OUTLOOK carried the theme “Embracing Technology and Market Trends for Profitability.” In addition to providing practical information on how to use technology to gain a competitive advantage, the conference concluded with a presentation of the 2011 MUST SEE ‘EMS that recognize exhibits and products chosen by a panel of industry experts as the most compelling at the show. During the Positively Print Award Reception, sponsored by EFI, the nominee whose campaign most creatively and effectively promotes the enduring power of print in today’s media mix was recognized. Turn to page 13 for complete coverage of the MUST SEE ‘EMS and the Positively Print Award Reception.
Free industry segment presentations
At GRAPH EXPO 2011, attendees in three key industry segments—Quick/Instant Printers, Newspaper Printers and Publishers, and In-Plant Printers—will each find compelling issue-and -answer presentations created especially for them. Sunday, September 11, kicks off the series with “Beyond Print—The Changing Face of the Quick and Small Commercial Printing Industry,” sponsored by NAQP and Quick Printing, with presenter Bob Hall, Editorial Director of the Cygnus Graphics Media Group. On Monday, September 12, “Reinforcing Print in a Time of Transition,” sponsored by News & Tech, will feature session moderator Editor-In-Chief Chuck Moozakis and panelists: Gary Hall, the Milwaukee Journal Sentinel’s Director of Commercial Print and Delivery; Lou Tazioli, President of Tribune Direct; and, Sally Pirri, Director of Production at The Globe & Mail (Toronto). The third session, on Tuesday, September 13, for in-plant printers will reveal “How to Bring Technology to Market.” Pre-registration is required for this presentation sponsored by IPMA and In-Plant Graphics: www.ipma.org. Please refer to the Show Directory for complete details.