Free Presentations: A Quick Guide

Sunday, September 11, 2011




Quick and Instant Printers

Location: Room S504bcd


BEYOND PRINT—The Changing Face of the Quick and Small Commercial Printing Industry

8:30 – 10:00 am

Sponsored by: NAQP and Quick Printing Magazine

Presented by: Bob Hall, Cygnus Graphics Media Group

The quick and small commercial printing industry has changed drastically in the past 20 years. In order to succeed in the future, today’s quick and small commercial printer needs to know where future growth will come from, how to achieve that growth, and how to avoid the pitfalls along the way.


Newspaper Printers

Location: Room S504bcd


Diversifying Your Operation: Moving into Mobile

Noon – 1:30 pm

Sponsored by: Inland Press Association and News & Tech

Panel moderated by: Henry Lopez, The Santa Fe New Mexican

Just as the emergence of the Web in the 1990s sent us scrambling for answers, our industry faces an array of new challenges and opportunities that could dwarf the Web revolution—mobile. This panel will explore how we might overcome adversity and find opportunity in this space.




Location: Booth #3457


How Printers Can Use Data to Adapt and Grow

11:00 – 11:30 am

Sponsored by: PRIMIR and 48Hour

Learn strategies that will help you analyze different types of research data and how to convert data into business development tactics and strategies. This session will also highlight PRIMIR research data from current, new and upcoming research products.


Tips on How to Integrate Print with Other Channels

1:00 – 1:30 pm

Sponsored by: InterlinkONE

Tips, best practices, and inspiration on how print can be integrated with channels such as: 1) mobile, including QR Codes, SMS/Text Messaging, and Lead Generation Campaigns; 2) social networks; 3) e-mail ; and 4) your website—best practices for using direct mail and other print to drive your online traffic.


Trends in Newspaper Publishing

2:00 – 2:30 pm

Sponsored by: Eastman Kodak

This session will provide you with many trends not only affecting but being implemented now to help newspapers adapt.


Guaranteed Ways for Energy Efficiency to Save Money

3:00 – 3:30 pm

Sponsored by: ABB

In today’s environment it is critical to be efficient, which can also make you a “greener” more sustainable-minded company. Join this session to hear of ways you may not even have considered—with immediate take-aways to implement.




Location: S403ab, South Hall, Level 4

Chew It Up, Spit It Out. Moving Beyond Social Media

12:30 – 1:30 pm

Speaker: Tawnya Starr, President, PrinterPresence by Firespring

For most printers, social media has done nothing but provide distraction from the real goal of generating more revenue. In 60-minutes you’ll discover how to properly tie social media into your website and Web-to-print solutions and what combination of Internet tools will have the most impact on your bottom line.




Monday, September 12, 2011


How to Use Social Networks to Help Grow Your Business

11:00 - 11:30 am (Sponsored by Grow Socially and InterlinkONE)

Reinforcing Print in a Time of Transition

11:30 am -1:30 pm (Sponsored by: News & Tech)

How Brands are Connecting with Their Audience

11:30 am - 12:30 pm (Sponsored by Xerox)

10 Important Tips for Choosing the Best Web to Print System

12:00 - 12:30 pm (Sponsored by Pageflex)

How to Leverage the Power of Printing and Packaging Software to

Transform Your Business into a Lean, Profitable Enterprise

12:30 - 1:30 pm (Sponsored by Epicor)

Help Your Customers Grow: Make it Personal

12:30 - 1:30 pm (Sponsored by Pitney Bowes)

Scodix – SENSE The Future of Print

12:30 - 1:30 pm (Sponsored by Scodix)

How to Sell Cross-Media Marketing Services

1:00 - 1:30 pm (Sponsored by MindFireInc.)

Multi-Channel Marketing Meet & Greet Networking Reception

1:00 - 2:30 pm (Sponsored by Rider Dickerson and Print Media Centr)

Direct Marketing that Boosts Customer Response

2:00 - 2:30 pm (Sponsored by Xerox)

Understanding the Role of the CMO to Adjust Your Business Strategy

3:00 - 3:30 pm (Sponsored by OutputLinks Communications Group)

Marketing Strategy Behind the USPS’s “If It Fits it Ships” Campaign 3:30 - 4:30 pm (Sponsored by USPS and Campbell Ewald)

Tweet-up Session/Experience – All invited – Meet Super Bloggers and more

4:00 - 5:00 pm