Monday, September 12, 2011
Newspaper Printers & Publishers
Location: Room S504d
Reinforcing Print in a Time of Transition
11:30 am – 1:30 pm
Sponsored by: News & Tech
Even as newspapers investigate how to build their digital businesses, print remains the lifeblood of their operations. Organized by News & Tech, representatives from U.S. and Canadian newspapers will discuss the investments they’ve made in technologies—from UV drying and full-color hybrid presses to next-generation digital printing systems—all aimed at improving their printing capabilities.
Location: Booth 3457
How to Use Social Networks to Help Grow Your Business
11:00 – 11:30 am
Speaker: John Foley, Jr., Grow Socially and interlinkONE
This session will provide key strategies for companies looking to use social networks to better serve their customers and reach new prospects.
10 Important Tips for Choosing the Best Web-to-Print System
12:00 - 12:30 pm
Sponsored by: Pageflex
How do you find the Web-to-print solution that’s right for your business? This session will help printers determine what they want to achieve with Web-to-print and learn how the right technology can help deliver on those goals.
How to Sell Cross-Media Marketing Services
1:00 - 1:30 pm
Sponsored by: MindFireInc.
During this session you will learn the key approaches for selling cross media marketing services to your customers.
Direct Marketing that Boosts Customer Response
2:00 - 2:30 pm
Sponsored by: Xerox Corp.
This session will give attendees direction on using multi-media direct marketing campaigns that generate customer response.
Understanding the Role of the CMO to Adjust Your Business Strategy
3:00 - 3:30 pm
Sponsored by: OutputLinks Communications Group
For years you have heard you must shift from a print service provider (PSP) to a marketing service provider (MSP). This session will help educate you about the role of the CMO and how that knowledge will empower you to gain more customers and more marketing dollars.
Tweet-up Session/Experience – All Invited – Meet Super Bloggers and More
4:00 - 5:00 pm
Social networking has quickly morphed into social media. This casual networking presentation will allow you to meet the players and learn how to best start or move up your social media participation and impact!
Location: Booth 4064
11:30 am – 12:30 pm
How Brands are Connecting with Their Audience
Speaker: Toni Schottenhammer, Xerox
Participants will learn how brands are using a more strategic approach to connect with their targeted audience using multiple communication channels.
1:00 – 2:30 pm
Multi-Channel Marketing Meet & Greet Networking Reception
Speaker: Rider Dickerson and Print Media Center
Join print and marketing services provider Rider Dickerson and Print Media Center for a casual meet and greet and sharing of best practices as well as successful multi-channel marketing campaigns.
3:30 – 4:30 pm
Marketing Strategy Behind the USPS’s “If It Fits It Ships” Campaign
Speakers: Paul Serilla, Manager, Campbell Ewald, and David Mastervich,
U. S. Postal Service
The U.S. Postal Service with its agency, Campbell Ewald, will be revealing the national, multi-media strategy behind its Priority Mail campaign, “If it Fits it Ships.”
How to Leverage the Power of Printing and Packaging Software to Transform Your Business into a Lean, Profitable Enterprise
12:30 - 1:30 pm
Speaker: Scott Marienthal, EPICOR
This seminar demonstrates the ways a modern ERP software solution can quickly have your shop running at peak efficiency—by streamlining process flow, reducing waste, and creating quotes and estimates with pinpoint accuracy.
Help Your Customers Grow: Make it Personal
12:30 - 1:30 pm
Speaker: Chris Giles, Pitney Bowes
Pitney Bowes will share case studies, insights, tools, and discuss how personalization can help drive the return on investment for your communications.