Free Presentations: A Quick Guide

Monday, September 12, 2011





Newspaper Printers & Publishers

Location: Room S504d


Reinforcing Print in a Time of Transition

11:30 am – 1:30 pm

Sponsored by: News & Tech

Even as newspapers investigate how to build their digital businesses, print remains the lifeblood of their operations. Organized by News & Tech, representatives from U.S. and Canadian newspapers will discuss the investments they’ve made in technologies—from UV drying and full-color hybrid presses to next-generation digital printing systems—all aimed at improving their printing capabilities.





Location: Booth 3457


How to Use Social Networks to Help Grow Your Business

11:00 – 11:30 am

Speaker: John Foley, Jr., Grow Socially and interlinkONE

This session will provide key strategies for companies looking to use social networks to better serve their customers and reach new prospects.


10 Important Tips for Choosing the Best Web-to-Print System

12:00 - 12:30 pm

Sponsored by: Pageflex

How do you find the Web-to-print solution that’s right for your business? This session will help printers determine what they want to achieve with Web-to-print and learn how the right technology can help deliver on those goals.


How to Sell Cross-Media Marketing Services

1:00 - 1:30 pm

Sponsored by: MindFireInc.

During this session you will learn the key approaches for selling cross media marketing services to your customers.


Direct Marketing that Boosts Customer Response

2:00 - 2:30 pm

Sponsored by: Xerox Corp.

This session will give attendees direction on using multi-media direct marketing campaigns that generate customer response.


Understanding the Role of the CMO to Adjust Your Business Strategy

3:00 - 3:30 pm

Sponsored by: OutputLinks Communications Group

For years you have heard you must shift from a print service provider (PSP) to a marketing service provider (MSP). This session will help educate you about the role of the CMO and how that knowledge will empower you to gain more customers and more marketing dollars.


Tweet-up Session/Experience – All Invited – Meet Super Bloggers and More

4:00 - 5:00 pm

Social networking has quickly morphed into social media. This casual networking presentation will allow you to meet the players and learn how to best start or move up your social media participation and impact!






Location: Booth 4064


11:30 am – 12:30 pm

How Brands are Connecting with Their Audience

Speaker: Toni Schottenhammer, Xerox

Participants will learn how brands are using a more strategic approach to connect with their targeted audience using multiple communication channels.



1:00 – 2:30 pm

Multi-Channel Marketing Meet & Greet Networking Reception

Speaker: Rider Dickerson and Print Media Center

Join print and marketing services provider Rider Dickerson and Print Media Center for a casual meet and greet and sharing of best practices as well as successful multi-channel marketing campaigns.


3:30 – 4:30 pm

Marketing Strategy Behind the USPS’s “If It Fits It Ships” Campaign

Speakers: Paul Serilla, Manager, Campbell Ewald, and David Mastervich,

U. S. Postal Service

The U.S. Postal Service with its agency, Campbell Ewald, will be revealing the national, multi-media strategy behind its Priority Mail campaign, “If it Fits it Ships.”






How to Leverage the Power of Printing and Packaging Software to Transform Your Business into a Lean, Profitable Enterprise

12:30 - 1:30 pm

Location: S404bc

Speaker: Scott Marienthal, EPICOR

This seminar demonstrates the ways a modern ERP software solution can quickly have your shop running at peak efficiency—by streamlining process flow, reducing waste, and creating quotes and estimates with pinpoint accuracy.


Help Your Customers Grow: Make it Personal

12:30 - 1:30 pm

Location: S405ab

Speaker: Chris Giles, Pitney Bowes

Pitney Bowes will share case studies, insights, tools, and discuss how personalization can help drive the return on investment for your communications.


Scodix – SENSE The Future of Print

12:30 - 1:30 pm

Location: S403ab

Speaker: Ziki Kuly, Scodix

Scodix is introducing its Scodix 1200 Digital Press, a digital printing solution that engages the senses with enhanced images that stand out. By touching the senses, the product printed with Scodix leaves a lasting impression and gives differentiation to the print service provider, his clients, and their products.





Tuesday, September 13, 2011


Practical Options for Sustainable Print Decorating

11:00 - 11:30 am (Sponsored by: Foil & Specialty Effects Association)

PURLs that Generate Strong Marketing Results

12:00 - 12:30 pm (Sponsored by: Easypurl)

How to Leverage USPS Regulations to Grow your Business

12:30 - 1:30 pm (Speaker: Jane Friddell, Pitney Bowes)

10 Most Important Solution Selling Tips for Marketing Service Providers

1:00 - 1:30 pm (Sponsored by: MMI Solutions)

25 Minutes on 25 Ways to Make Money with Cross-Media Services!

2:00 - 2:30 pm (Sponsored by: XMPie)

Leveraging Print with Social Media and Mobile Marketing

3:00 - 3:30 pm (Sponsored by: MindFireInc.)

How to Add Print to Mobile P2M Offerings

4:00 - 4:30 pm (Sponsored by: Printing Brokerage/Buyers Association)

Success Formulas for Doing Business in Latin America

4:15 - 6:00 pm (Moderator: Hamilton Terni-Costa, NPES Latin American

Director. Speakers: Mara Reina, Andigraf; Juan Antonio Rivas, Offset Multicolor; and Juan S. Estrada Hernndez, Graficas Corona)