Tuesday, September 13, 2011
Location: Room S504d
How to Bring Technology to Market
12 noon – 1:30 pm
Sponsored by: IPMA and In-Plant Graphics
Learn how you can integrate today’s technology into your operation to build stronger, more profitable customer partnerships. Join IPMA as we host a Lunch and Learn Session exclusively for In-Plants featuring internationally renowned digital print expert Frank Romano. He will review all aspects of digital printing from wide format, to sheetfed toner, to roll-fed toner and inkjet. Learn about what is available for different kinds of work and where the technology and the work are going—a peek into the future of in-plant communications. Plus, during this session some in-plants will share how they successfully used today’s technology to grow and transform their operations from good to great.
Pre-registration required: www.ipma.org
Location: Booth 3457
Practical Options for Sustainable Print Decorating
11:00 - 11:30 am
Sponsored by: Foil & Specialty Effects Association
Finishing is an important part of an effective print campaign. Join an FSEA expert on print finishing and learn some of the hottest techniques—BONUS—they are “green/sustainable.” More print and media buyers are interested in marketing products that are environmentally respectful to our planet. This unique session will provide tactics to help sell cool print finishing-decorating applications of special interest to companies and groups with a focus on sustainability.
pURLs that Generate Strong Marketing Results
12:00 noon - 12:30 pm
Sponsored by: Easypurl
pURLs have been used in many ways, in many segments, for many reasons. In this session you will learn the considerations to create an effective pURL campaign for marketing. You will also learn case study highlights of a pURL campaign executed by Cox Cable that recorded an astounding 42.3% response. Learn tactics here that you can implement when you return to your office!
10 Most Important Solution Selling Tips for Marketing Service Providers
1:00 - 1:30 pm
Sponsored by: MMI Solutions
Solution selling is an important strategy to learn and use. This session is presented by a former commercial printer turned marketing service provider. Learn from experience “HOW-TO” adapt your business through the foundational difference of solution selling. Leap the learning curve by discovering the 10 most important tips for making this transition.
25 Minutes on 25 Ways to Make Money with Cross-media Services!
2:00 - 2:30 pm
Sponsored by: XMPie
There are many unique solutions to help you make money. This fast past session is loaded with 25 actionable solutions covering areas such as VDP, cross-media marketing, marketing analytics, marketing portals, image personalization, and data-driven charting. If you are looking to become a Marketing Service Provider and want direction, this session delivers!
Leveraging Print with Social Media and Mobile Marketing
3:00 - 3:30 pm
Sponsored by: MindFireInc.
During this session we will demonstrate how print service providers (PSPs) are leveraging print, social media, and mobile marketing in an integrated fashion to drive new revenue results for their company and customers.
• Your customers are asking for it – let’s give them what they want!
• View actual campaigns and see how easy it is to do.
• It’s a natural extension of your print and communication business –
How to Add Print to Mobile (P2M) Offerings
4:00 - 4:30 pm
Sponsored by: Printing Brokerage/Buyers Association
This session is designed to help companies expand their offerings from a one dimensional print offering to a print and mobile offering. With more and more consumers and business people owning and utilizing tablets and smart phones, mobile communications is growing dramatically. Learn HOW to take your print output and transition that into mobile communications! This is a fantastic example of print integrating with other media. Learn the steps on how to expand your offering and value to your current customers and many more prospects looking in these areas.
Location: McCormick Place S103a
Success Formulas for Doing Business in Latin America
4:15 - 6:00 pm
Moderator: Hamilton Terni-Costa, NPES Latin American Director
Speakers: Mara Reina, Andigraf, Juan Antonio Rivas, Offset Multicolor, and Juan S. Estrada Hernndez, Graficas Corona
Thinking about expanding into the Latin American marketplace? Cross-border expansion is a must to succeed in today’s business climate. This session will allow you to explore the fast growing markets in Latin America, listen to experienced business development experts and already established printers, and network with prospective customers and partners.
Digital Book Manufacturing: How you can get started
8:30 – 9:45 am
This seminar details how you too can be a part of digital print manufacturing, plus:
• Industry peers share the challenges and successes
• Available technological options that can get you started
• Workflow strategies that help you utilize existing finishing assets
Sponsored by: Muller Martini
How to Leverage USPS Regulations to Grow your Business
12:30 - 1:30 pm
Speaker: Jane Friddell, Vertical Market Manager, Pitney Bowes
As a Print and Market Solutions Provider, mailing services should be an integral part of your offerings. To be a successful provider it is vital to understand the USPS regulations and programs and how they can be leveraged to grow your value to your customer, which will result in a growth in revenues.
Wednesday, September 14, 2011
Location: Boooth 3457
5 Unique Digital Finishing Applications to Grow Your Revenues
11:00 - 11:30 am (Sponsored by: LasX Industries, Inc.)
Smart Strategies to Use When Acquiring Equipment
12:00 - 12:30 pm (Sponsored by: OutputLinks Communications Group)
How to Transition from ‘Print Service Provider’ to ‘Marketing Service
1:00 - 1:30 pm (Sponsored by: Pageflex)