Free Presentations: A Quick Guide

Tuesday, September 13, 2011

 

 

 

 

 

In-Plant Printers

Location: Room S504d

 

How to Bring Technology to Market

12 noon – 1:30 pm

Sponsored by: IPMA and In-Plant Graphics

Learn how you can integrate today’s technology into your operation to build stronger, more profitable customer partnerships. Join IPMA as we host a Lunch and Learn Session exclusively for In-Plants featuring internationally renowned digital print expert Frank Romano. He will review all aspects of digital printing from wide format, to sheetfed toner, to roll-fed toner and inkjet. Learn about what is available for different kinds of work and where the technology and the work are going—a peek into the future of in-plant communications. Plus, during this session some in-plants will share how they successfully used today’s technology to grow and transform their operations from good to great.

Pre-registration required: www.ipma.org

 

 

 

 

Location: Booth 3457

 

Practical Options for Sustainable Print Decorating

11:00 - 11:30 am

Sponsored by: Foil & Specialty Effects Association

Finishing is an important part of an effective print campaign. Join an FSEA expert on print finishing and learn some of the hottest techniques—BONUS—they are “green/sustainable.” More print and media buyers are interested in marketing products that are environmentally respectful to our planet. This unique session will provide tactics to help sell cool print finishing-decorating applications of special interest to companies and groups with a focus on sustainability.

 

pURLs that Generate Strong Marketing Results

12:00 noon - 12:30 pm

Sponsored by: Easypurl

pURLs have been used in many ways, in many segments, for many reasons. In this session you will learn the considerations to create an effective pURL campaign for marketing. You will also learn case study highlights of a pURL campaign executed by Cox Cable that recorded an astounding 42.3% response. Learn tactics here that you can implement when you return to your office!

 

10 Most Important Solution Selling Tips for Marketing Service Providers

1:00 - 1:30 pm

Sponsored by: MMI Solutions

Solution selling is an important strategy to learn and use. This session is presented by a former commercial printer turned marketing service provider. Learn from experience “HOW-TO” adapt your business through the foundational difference of solution selling. Leap the learning curve by discovering the 10 most important tips for making this transition.

 

25 Minutes on 25 Ways to Make Money with Cross-media Services!

2:00 - 2:30 pm

Sponsored by: XMPie

There are many unique solutions to help you make money. This fast past session is loaded with 25 actionable solutions covering areas such as VDP, cross-media marketing, marketing analytics, marketing portals, image personalization, and data-driven charting. If you are looking to become a Marketing Service Provider and want direction, this session delivers!

 

Leveraging Print with Social Media and Mobile Marketing

3:00 - 3:30 pm

Sponsored by: MindFireInc.

During this session we will demonstrate how print service providers (PSPs) are leveraging print, social media, and mobile marketing in an integrated fashion to drive new revenue results for their company and customers.

• Your customers are asking for it – let’s give them what they want!

• View actual campaigns and see how easy it is to do.

• It’s a natural extension of your print and communication business –

leverage it!

 

How to Add Print to Mobile (P2M) Offerings

4:00 - 4:30 pm

Sponsored by: Printing Brokerage/Buyers Association

This session is designed to help companies expand their offerings from a one dimensional print offering to a print and mobile offering. With more and more consumers and business people owning and utilizing tablets and smart phones, mobile communications is growing dramatically. Learn HOW to take your print output and transition that into mobile communications! This is a fantastic example of print integrating with other media. Learn the steps on how to expand your offering and value to your current customers and many more prospects looking in these areas.