ARIA Resort and Casino Wins Big with Fiery for Xerox iGen4

CHALLENGE:

ARIA Resort needed a powerful, user friendly, feature-rich digital press and print server that could produce high-quality materials for its grand opening and beyond.

SOLUTION:

After an extensive search, the Fiery for iGen4 was selected for being intuitive, cost-effective, fast and for being packed with high-end features. Today, it prints materials for ARIA and four other MGM Resorts International properties.

RESULTS:

With the Fiery for iGen4, ARIA enjoys an optimal printing experience and outstanding results. It delivered in spades for the resort’s grand opening—four million printouts in two months—and continues to command rave reviews.

In the midst of construction at ARIA Resort, just months before the December 2009 grand opening of the stunning 61-story property on at CityCenter in Las Vegas, Joseph Padian and a team of three began an extensive search for a digital press.

Padian launched the search with a clearly defined list of requirements for the digital press and for a print server that could process photo quality images and complex print jobs both for the launch and beyond. The best product combination would be fast, easy to use, powerful, and offer a variety of features—all essential for the considerable number of printouts needed for the grand opening: new staff members needed an employee handbook and a job-specific training manual. Each employee needed to sign a form documenting their employment. And every job position within the property had to be documented not only for operational purposes, but as a requirement for the property to receive a five-star rating.

Additionally, there was one caveat—the digital press, as with all other materials used for and in the ARIA building, had to meet specific environmental standards so ARIA could receive certification from the US Green Building Council.

Exploring the Options

According to Padian, a document production specialist, their search left no digital press/print server combination unturned. “We looked at absolutely every digital press option on the market. If they made a digital box, we looked at it.”

At the time, the team heard that the EX Print Server, powered by Fiery for the Xerox iGen4 (Fiery for iGen4), was being developed and an early look at specifications was promising: It offered a long list of high-end features and capabilities; it was fast and could handle complex jobs; it met environmental standards, and it fit ARIA’s space requirements.

Other products being considered didn’t fare as well. Some didn’t meet the environmental standards or space requirements; others lacked important features or had a complex user interface.

A Winning Combination

In September, the Fiery for iGen4 began shipping, and ARIA placed an order soon after. Padian had worked with a variety of Xerox presses and Fiery print servers throughout the years, so he was confident they had made the right choice. He has been impressed with the quality that is achieved through the Fiery server and Xerox iGen4, leading to a combination that is unmatched when compared to other products.

In addition to being feature-rich, fast, and powerful, the Fiery for iGen4 was chosen because it offers:

• Automated tools and the capacity to handle different substrates, such as 14 X 20 media size
• An intuitive interface and high quality images
• Both monochrome and color capabilities
• Built-in features, such as an In Line Spectrophotometer, that connects directly to the Fiery server

The fact that the digital press met the environmental standards was also significant. In September 2009, ARIA became the largest hotel in the world to be awarded the Leadership in Energy and Environmental Design (LEED) Gold certification.

While the digital press was being prepped for deployment, Padian received two weeks of iGen4 training at the Xerox training center and two weeks of Fiery print server training on site at ARIA.