ARIA Resort and Casino Wins Big with Fiery for Xerox iGen4

During implementation, one of the first for the Fiery for iGen4, technicians from Xerox and EFI stayed at the resort to work with Padian. He said other than the mess of the construction, the deployment process was smooth. “I was able to learn a lot from the technicians. Everything seemed to work just right. It was pretty painless.”

Rising to the Challenge

Things were moving along right on target. The grand opening was two months away and the Fiery for iGen4 was ready for business.

And then plans changed significantly: The printing of all inserts for the 4004 guest rooms—such as dining menus, show brochures and TV instructions, initially slated to be sub-contracted, was added to Padian’s plate for the grand opening.

For two months, Padian and two other Office Services team members kept the digital press running 24/7. In addition to printing all of the employee and regulation forms, handbooks, manuals and gambling table guides, the digital press printed each room insert in batches of 8,000—10,000.

“It was a daunting task,” said Padian. “We used other properties as a guideline, but everything was unique to this building. We had our graphic arts department generating art work as fast as they could and we were printing it as fast as we were getting it.”

Success in Spades

The results, however, were extraordinary—the digital press produced approximately four million printouts during the two month period. All of the guest room inserts, critical employee forms and gaming regulation forms were printed in time to meet grand opening deadlines.

A Fully Loaded Fiery Experience

Today, the digital press produces more than 800,000 printouts each month for ARIA and four other properties at CityCenter: the Mandarin Oriental Hotel, Vdara, Crystals retail, and Veer Towers. During regular weekday shifts, Padian and team use Fiery advanced applications such as the:

  • Fiery Graphic Arts Package that gives users professional tools for prepress, proofing and output color control.
  • Fiery SeeQuence Suite that provides intuitive and visual document imposition and composition tools.
  • Fiery Color Profiler Suite that delivers integrated device profiling and color verification tools.

“We get the fully loaded Fiery experience,” said Padian. “We pretty much use every Fiery feature out there every day.”

One main benefit of the Fiery for iGen4, according to Padian, is that many iGen4 features link directly with the Fiery print server, saving time, simplifying the printing process and improving efficiency. He says the built-in spectrophotometer that connects to the Fiery server for calibration, profiling and more “makes a world of difference and makes our color management dead on simple.”

Powering Up for Future Printing

Down the road, the Office Services team may find themselves more in demand than ever.

“At the pre-opening, we were going to have more than one digital press. The Fiery for iGen4 was installed first and we never needed a second one. This was a major savings,” said Padian.

Padian attributed their printing achievements to the power of the iGen4 and the Fiery EX Print Server’s ease of use. “The iGen4 handles anything we throw at it. Fiery technology has always been unbelievably easy to use. I’ve always liked the Fiery interface and it has only gotten better.”

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