Most importantly, almost all the information that is shared in print is broadcast over the Internet, and almost all of the information broadcast on the Web must have printed collateral to support it. As a customer’s online activities increase, that customer will need more printing to support the activities.
Print continues to be the primary marketing tool used by most businesses. Social media is just other tool to reach prospects and customers and to get leads. By integrating print with social media, a business can have greater success reaching the audience they want with the message they want. Printers know print. Adding social media to the mix only increases the value of print and positions the printing company as a communication and marketing expert.