The more you can automate your workflow with digital tools such as Web-to-print software and automated PDF workflows, the more you can streamline your process. Web-to-print software is a great way to automate estimating, creating job jackets and transferring files from your website to your prepress system.
Last but not least, a good workflow can facilitate the creation of higher value products or services. For example, let’s say you have a digital press and you sell both short-run color and variable data printing. The infrastructure required for variable data printing is similar to that needed for email marketing, addressing for mailing, pURLs, SMS texting and other database type services. That is because they all start with the database.
It does not matter how you decide to improve your production workflows, as long as you do something.