New Offerings Extend NAPL's Education Reach

The National Association for Printing Leadership (NAPL) has introduced a variety of new offerings in recent months that are combining to extend its education reach significantly, both to its members and the industry.

Making its debut this spring was a new NAPL flagship magazine titled [P]REVIEW. The four-color periodical, sponsored by Roosevelt Paper Company and Heidelberg, features columns by printing management experts in various fields, in-depth articles on key industry issues and trends, and expanded coverage of NAPL member news and activities. For a free copy of the latest issue of [P]REVIEW, visit NAPL at GRAPH EXPO (Booth 3649).

“[P]REVIEW provides information and insight into graphic communications management best practices in a format that is engaging and highly readable,” says NAPL President and Chief Executive Officer Joseph P. Truncale, Ph.D. “It not only connects NAPL more closely to its members, but helps them connect with each other as they learn more about each other’s ideas, experiences, and responses to industry management issues they have in common.”

Also new to the 2011 NAPL publications roster is the Quick and Small Commercial Printers Trends Report, sponsored by Xerox. The quarterly report from the NAPL Research Center provides updates on the performance, expectations, and defining issues of this important industry segment.

“Through this new report, we are doing something that has not been done in the industry before—tracking the vital metrics of the smaller printer,” explains Andrew Paparozzi, NAPL Senior Vice President and Chief Economist. “The importance of this research is apparent when you consider that about 85% of the nearly 28,000 establishments in our industry have annual sales of $3 million or less.”

NewsTalk Live

One of the industry’s most innovative educational entries was launched earlier this year with the inaugural NAPL’s NewsTalk Live, first in a series of free one-hour podcasts sponsored by Heidelberg.

“At a time when most information seems to come from canned response webinars and static PowerPoint presentations, NAPL’s NewsTalk Live provides the perfect alternative: an enthusiastic unscripted conversation between two industry leaders,” says NAPL Senior Consultant Howard Fenton, series moderator.

“Each month, an NAPL expert joins one or more industry guests for a free-wheeling, informal exchange,” he adds. “Each segment generates new insights and ideas for listeners as we hear participants’ individual perspectives and positions on a variety of industry-related issues. It’s both entertaining and compelling listening.”

Program attendees submit questions in advance or during the event for live, on-air discussion. Recordings of all NewsTalk segments are available for downloading at and in the iTunes store (search “NAPL NewsTalk Live”).

A third NAPL publication to debut this spring was the Designer’s Guide to Prepress by Erika Kendra. An experienced independent graphic designer, instructor, speaker, and author of numerous Against the Clock design program books, Kendra explains the advantages, requirements, and limitations of each printing and postpress process, and shows how knowing their characteristics can help designers generate files that work smoothly.

“This valuable new book features a real-world approach and easy to understand explanations of technical concepts that will help designers create files that move right through printing and finishing, and help eliminate many of the problems printers face when files are incorrectly prepared,” says NAPL Senior Vice President of Marketing Cindy Woods.

To view or sample any of these new NAPL education efforts, visit Booth 3649. For information, call 800-642-6275, or visit