Print Direction Drives Faster Turnaround Times with Inca Onset S20 From Fujifilm

Print Direction, Inc. (PDI) of Norcross, GA, installed an Inca Onset S20 UV flatbed press from Fujifilm North America (Booth 627) to increase capacity and respond faster to customer demands for high-quality POP display graphics. PDI was established in the 1980s as a full-service provider of solutions for retail, manufacturing, and quick-serve restaurant businesses using offset, inline screen, and wide-format digital printing.

“Within only a few weeks of installation of the Onset S20, we were already moving jobs from our screen presses to the S20,” says Bill Blair, Vice President, Sales and Marketing for Print Direction. “The Onset allows us to turn medium-sized jobs quicker and more efficiently. It also gives us the competitive advantage to win more business.

“Our strategy is to grow the display graphics business by using the Inca Onset S20 to fulfill orders quicker than with screen or offset printing—nearly on demand,” comments Blair. “We’ve even joked internally that the S20 is so fast that we’ll need to install a drive-up window to serve even more customers.”

The Onset S20’s full-bed print array across the 5x10' print bed produces high-quality prints at over 3,600 sq.ft. or 68 beds per hour, with no banding commonly associated with wide-format digital printers. The S20 is available in a choice of configurations ranging from CMYK, to six-color with light cyan and light magenta, or even four-color plus white. A curing system, combined with the full-bed array on the S20, gives printers the flexibility to set the desired gloss level on any print directly from the operator console.

“In the Atlanta area, orange and red are critical colors for our national brand customers, and the S20 hits these challenging colors extremely well,” says Blair.

PDI cites two factors in the decision to purchase an Onset S20 compared to other available equipment: superior print quality and excellent service.

“We looked at the alternatives as we sought the right fit for our business,” says Bill Stanton, President and CEO, Print Direction, Inc. “The Inca Onset S20 from Fujifilm was our choice because the print quality was superb and the service record is excellent. Ultimately, we believe that the S20 gives us the best competitive position to win more business; it is simply the best fit for us.”

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