NPES Members Can Access Vast Array of Industry Economic Data

On Friday, August 5, the stock market dropped over 500 points after several negative days. Clearly, Wall Street was making a statement about the future prospects of the economy. So, our attention must turn to what we can do now to ensure our future growth in either a slow-growth or recession environment. To thrive in either of these scenarios, you need access to information on: if and when the recovery will strengthen…how long it will last, what the market size for different products is, who is buying what, and when they will be making those purchases. To help explore these questions, NPES member companies turn to the free NPES Market Data program.

The NPES Market Data program has provided participants with critical information on the size of the printing equipment marketplace for 50 years. The program recently has been enhanced with several new services that significantly increase its value.

Free, legally monitored, and highly confidential, the program provides dollar and unit shipments data for 80 key industry product categories. Participating member companies provide monthly shipment information to an independent third-party vendor and, in return, receive aggregated quarterly industry reports. From these data, members can confidently gauge their performance, evaluate the emergence of new market trends, and forecast future sales.

The program's flexibility allows participants to recommend additional categories as new markets emerge, assuring that NPES remains the authoritative source for printing and publishing market data. The latest augmentation to this program has been the addition of the North American Digital Color Press program, which now collects quarterly unit shipments of these products by five duty cycle classes.

NPES also works with the Institute for Trend Research (ITR), the company led by Alan Beaulieu, to provide member companies with expert economic analysis and industry forecast reports. Beaulieu, a regular keynote presenter at NPES conferences, offers informative and insightful economic forecasts. He was one of the few experts to correctly predict the timing and severity of the downturn, and NPES members immediately saw the value in the information he could provide and requested that NPES work with him to provide forecasts for our industry.

The quarterly Economic Outlook Reports provided by ITR offer analysis and forecasts for the overall U.S. economy and six key industry product segments. They also provide updates on key leading economic indicators that members can use to predict their own future activity.

These quarterly reports, with an annual value of nearly $20,000, are provided at at no cost to companies that participate in the NPES Market Data Program. Companies that do not participate in the program receive a limited report with basic information on total equipment and supplies.

As another service to members participating in the Market Data program, NPES has an agreement with Equipment Data Associates (EDA) to offer participating companies a 20% discount on EDA’s data services. EDA collects purchasing and financing information for buyers of printing equipment, and companies that subscribe to EDA’s services can mine its extensive database to find out exactly who is buying which pieces of equipment and when they made that purchase or lease. Armed with that information, NPES members can be proactive in getting in front of a buyer before they start the decision making process.

The free NPES Market Data program now offers it all: current and historical shipments information for key products, expert analysis and forecast of where those markets are going, and the ability to know which customers to target to make a sale. To participate in the NPES Market Data Program and receive these valuable benefits, contact Rekha Ratnam at e-mail: rratnam@npes.org or phone: 703-264-7200.

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