For newcomers, getting a toehold in the business requires having a network in place. “With people who are knowledgeable in color management, you can leverage your infrastructure to integrate a system fairly easily into your current workflow,” Gutwillig says. “Before trying to jam new equipment in, make sure you have adequate space, and keep in mind that space is required for the cutting devices. A relatively inexperienced person can be trained to run the output engine, the printer, but you need experience to set up jobs, do color management, and plan for finishing the product. You have the chance to move people up within the company as an opportunity. There’s a lot of win-win-win.”
Hanulec believes PSPs must have a desire to not only survive but thrive in challenging economic times, as well as “an understanding of the shifts in the print market and their own businesses.”
They also must have the right technology, he adds. They must have technology that delivers the productivity, versatility, and image quality to help them be more competitive and profitable, and technology that is scalable and integrates into workflow and print MIS solutions, for increased production efficiencies and greater business knowledge to drive even more profitability.