GRAPH EXPO 2011 High-Impact Education: Seminar Program, Workshops, Special Sessions

Graphic communications professionals will find not only the latest cutting edge technologies but also a host of customized educational opportunities at GRAPH EXPO 2011. Led by professionals who are experts in their fields, GRAPH EXPO’s educational conference features more than 50 seminars in 28 knowledge categories covering today’s most critical industry issues. Sessions will be offered in a variety of formats, from hands-on workshops that emphasize skills development to in-depth panel sessions and technology/trends overviews.

“Be they industry newcomers or long-time veterans, top management or production floor personnel, or marketing sales professionals, GRAPH EXPO’s education program delivers to attendees a customized learning experience,” says Ralph Nappi, President of the Graphic Arts Show Company. “Attendees will come away from every session having learned actionable tips and techniques that they can implement in their operations to maximize productivity and profits.”


Regular seminar series

These content-rich sessions are geared toward the printer and anyone who works in print who needs to know how to successfully achieve, overcome, predict, integrate, or resolve specific issues. A special luncheon session offers an even more in-depth presentation. Seminar pricing includes access to the exhibit floor. Seminars are priced to offer deeper discounts the more seminars you add.


Hands-on computer labs

Real Mac workstations enable you to learn by doing. Each instructor will teach you how to use various types of software and reveal the tips, tricks and “inside scoop” on how to work more effectively. Two labs a day are offered Monday and Tuesday. Check the GRAPH EXPO Directory for more information. Attendees may be paired on one computer. These labs count as three sessions towards a Value Package.


FREE industry segment presentations

At GRAPH EXPO 2011, attendees in key industry segments—Newspaper Printers and Publishers and In-Plant Printers—will find a compelling “issue and answer” presentation created especially for them. On Monday, September 12, “Reinforcing Print in a Time of Transition,” sponsored by News & Tech, will feature session moderator Editor-In-Chief Chuck Moozakis and expert panelists: Gary Hall, the Milwaukee Journal Sentinel’s Director of Commercial Print and Delivery, Lou Tazioli, President of Tribune Direct, and, Sally Pirri, Director of Production at The Globe & Mail (Toronto). On Tuesday, September 13 the session for in-plant printers will reveal “How to Bring Technology to Market.” Pre-registration is required for this presentation sponsored by IPMA and In-Plant Graphics: Refer to the Show Directory for complete details.



New at this year’s exhibition is the GRAPH EXPO Theater (Booth 3457). Here, free 30-minute hot topic sessions will offer state-of-the-industry guidance on the latest business building strategies print professionals who are seeking to grow must learn more about. As a special bonus, each presentation will conclude with can-do take-aways that attendees can immediately implement upon their return home. Refer to the Show Directory for complete schedule titles and times of these quick-take, information packed sessions.


Marketers Lounge

At GRAPH EXPO 2011 there is an exciting new oasis of information and networking for graphic communications professionals, both those who are newly transitioning into marketing services and highly experienced marketers as well—the Marketers Lounge inside the Marketing Pavilion. Sponsored by the Chicago chapter of the American Marketing Association, the Marketers Lounge is a combination networking and learning center that will offer a series of free workshops with CMO’s who will reveal their successful cross-media print integrated campaigns and what they want from their service providers now.


International Day

Tuesday, September 13, is International Day, and a free seminar, “Success Formulas for Doing Business in Latin America,” and networking reception are offered that afternoon (4:15 – 6:00 p.m.) in McCormick Place, Room S103a. During this session attendees can explore the fast growing markets in Latin America, listen to experienced business development experts and already established printers, and network with prospective customers and partners.


GRAPH EXPO partnered events

GRAPH EXPO 2011 is also the host to several partnered events among the total 34 co-located events.

The G7 Summit is IDEAlliance’s industry leading set of best practices for achieving gray balance and visual consistency in the print process. The G7 Summit offers creative and print production professionals continuing education and networking opportunities to assure the effective integration of G7 processes in an efficient production workflow.

The two-day XPLOR Conference program, September 12-13, features 18 educational sessions with content covering topics including: automation, document design, document re-engineering, multi-channel delivery, and new application opportunities.

The 6th Annual PBI Print & Media Conference by Print Buyers International (September 13-14, McCormick Place South) is decidedly not for newbies, but for those involved in specifying, selecting, and/or sourcing media for their marketing and corporate needs. The Print Buyer Boot Camp (September 12) will deliver a high-quality, interactive education on the basics of printing for those new to the field.


ePublishing Media


New for GRAPH EXPO 2011 is the two-day multi-track ePublishing Media Conference, co-located with GRAPH EXPO September 13-14. This is the dedicated ePublishing Conference ePUB event of the year. See what is new, what is coming and get how-to training on many topics ranging from e-Book and magazine publishing, on demand print documents, interactive documents, adding animation and video to your e-Pub, and much more. Attendees will be inspired by all of the fresh ideas and new products.