GRAPH EXPO 2011 High-Impact Education: Seminar Program, Workshops, Special Sessions

Graphic communications professionals can take advantage of a host of customized educational opportunities at GRAPH EXPO. Sessions are offered in a variety of formats, from hands-on workshops to in-depth panel sessions and technology/trends overviews.


Regular seminar series

These content-rich sessions are geared toward the printer and anyone who works in print who needs to know how to successfully achieve, overcome, predict, integrate, or resolve specific issues. Seminars are priced to offer you deeper discounts the more sessions you add.

Hands-on computer labs

Real Mac workstations enable you to learn by doing. Each instructor reveal the tips, tricks, and “inside scoop” on how to work more effectively. Two labs are offered today. Check the GRAPH EXPO Directory for more information. These labs count as three sessions towards a Value Package.


FREE industry segment presentation

In-Plant printers will find a compelling ‘issue and answer’ presentation created for them. The session (Room S504d) will reveal “How to Bring Technology to Market.” Pre-registration is required for this presentation sponsored by IPMA and In-Plant Graphics:



In the GRAPH EXPO Theatre (Booth 3457), free 30-minute sessions offer guidance on the hottest business-building strategies for print professionals. Each presentation concludes with take-aways that attendees can immediately implement. Refer to the Show Directory for complete schedule titles and times.


Marketers’ Lounge

At GRAPH EXPO 2011, there is an oasis of information for graphic communications professionals, both those who are newly transitioning into marketing services and highly experienced marketers. Sponsored by the Chicago Chapter of the American Marketing Association, the Marketers’ Lounge (Booth 4064) inside the Marketing Pavilion is a combination networking and learning center that offers a series of free workshops, sponsored by The Print Council, with CMOs who reveal what they want from their service providers.


International Day

Today, International Day and a free seminar, “Success Formulas for Doing Business in Latin America,” are offered (4:15 - 6:00 pm) in Room S103a. Attendees can explore the growing markets in Latin America, listen to business development experts and printers, and network with customers and partners.


Partnered events

The G7 Summit is IDEAlliance’s industry leading set of best practices for achieving gray balance and visual consistency in the print process. The G7 Summit offers creative and print production professionals continuing education and networking opportunities to assure the effective integration of G7 processes in an efficient production workflow.

Today’s XPLOR Conference program features nine sessions with content covering topics including: multichannel delivery, integrating marketing plans, and new application opportunities.

The 6th Annual PBI Print & Media Conference by Print Buyers International (today and tomorrow, McCormick Place South) is for those who specify, select, and/or source media for their marketing and corporate needs.


ePublishing Media


New for GRAPH EXPO 2011 is the two-day ePublishing Media Conference, produced by Mogo Media. Attendees can see what is new, what is coming, and get ‘how-to’ training on topics ranging from eBook and magazine publishing, on-demand print documents, interactive documents, adding animation and video to your ePUB, and much more.