Embrace Technology at GRAPH EXPO 2011

GRAPH EXPO 2011, themed “Embrace Technology,” is where you will see the full spectrum of equipment and services, from design to delivery, for every segment of the printing and graphic communications industry. The exhibition will offer the very latest graphic communications technologies, live equipment demonstrations on the show floor, plus education on the most in-demand products and profit-making opportunities.

Show goers will find nine special-interest sections on the show floor, including the 2011 debut of the Marketing Pavilion, offering education, resources, and networking opportunities for today’s marketers. This year’s PackPrint pavilion, covering package printing and converting, also features Future Print that provides information on today’s newest and emerging technologies, including printed electronics and RFID. GREENspace is dedicated to sustainability and eco-friendly products and services. Cornerstones of the show, the Prepress/Software/Workflow and Press/Finishing sections are where attendees can come to see and explore all the hottest technologies and unique new applications.

GRAPH EXPO’s show floor provides a problem-solving adventure featuring a “who’s who” roster of manufacturers and suppliers, many of whom will be showcasing newly released products, technologies, and services for attendees to see, touch, and compare.

Along with what you’ll learn touring the show floor and networking with fellow industry professionals, attendees can take advantage of the opportunity to enhance their expertise with GRAPH EXPO’s seminar program. In these sessions, attendees will gain all the latest forecasts, trends, and in-depth information on key technologies and essential business strategies to identify and capitalize on the best-suited profit making opportunities in their markets.


The Marketing Pavilion – A Show Debut

Understanding the transition that many graphic communications professionals are making into marketing services, and also the needs of highly experienced marketers at the show, GRAPH EXPO 2011 marks the debut of a brand new special interest area—the Marketing Pavilion. Sponsored by the Chicago chapter of the American Marketing Association, this specialty section is dedicated exclusively to marketing professionals, ‘marketing service providers,’ and those who want to learn how-to diversify and expand their service offerings. The new Marketing Pavilion offers a complete, one-stop destination for marketing education, resources, and networking. The pavilion’s main attractions are the many exhibits featuring the latest and most innovative marketing and graphic communications tools and technologies that marketing professionals rely on today, including: digital marketing services, social media and social content generation tools, lead generation and management services, search engine optimization software, e-mail marketing services and software, marketing automation technology, database management software and analytics, mobile and Internet services, telemarketing, and creative services.


PackPrint/ Future Print

PackPrint returns to GRAPH EXPO 2011 as the all-inclusive and comprehensive package printing area that encompasses every segment of today’s diverse package printing and converting industries. Here attendees will find all of the equipment and resources they need to grow and succeed in this fast-growing industry. To satisfy the demands of this specialized audience, PackPrint exhibitors are showcasing an array of state-of-the art package printing press and converting equipment, substrates, software, products and more, including: flexible packaging; labels; tape, tags, film and foil; converting; folding cartons; digital printing; flexographic printing; and components/computerization.

Within Pack Print, Future Print is a mind-expanding learning center that offers forward-thinking attendees a revealing window into the future with free training and the opportunity to network with industry experts. With the AIMCAL booth’s “ask the expert” giving attendees free direction on the best ways to expand into package printing, and the co-location of GAA at GRAPH EXPO this year, there’s a prime opportunity for attendees to get involved and educate themselves about the huge role that gravure will play—due to the high ink density produced through this printing process—in printed electronics.

From the newly minted to the just-emerging technologies—Printed Electronics, RFID, QR Readers, pURLS, and Augmented Reality—progressive attendees can find all the latest information to begin building a bridge to future profit.



GREENspace responded to the industry’s demand for a specialized show-floor feature dedicated exclusively to eco-friendly products and services focused on sustainability. This pavilion offers free education, complimentary one-on-one consulting with sustainability experts, and access to products and services including paper and substrates, recycling services, inks and consumables, carbon credits, certification programs, energy efficiency, alternate sources of energy, and waste reduction services—everything forward-thinking attendees need to “go green” with confidence.



GRAPH EXPO’s Prepress/Software/Workflow section is where it all begins. Because there’s just no substitute for seeing these new technologies in action, attendees will flock here to see and ‘test drive’ all of the hottest new software, workflow, design and graphic communications products, and prepress equipment that most industry professionals need to increase their productivity, personalize , customize, integrate with other media, and bring their designs to life.


It’s all in the details in the Press/Finishing section at GRAPH EXPO 2011. From start to finish, this dynamic and expansive section is a one-stop destination where attendees will find exactly what they need to produce printed and finished products. Traditional and niche market printers will be here as well to explore the newest array of sheetfed offset and digital presses and finishing innovations for runs of all sizes and types.

Wide Format—an exploding market, bigger than ever—is here and all across the show floor, providing attendees with a sweeping array of all the latest technologies, applications and solutions to expand their offerings and add new profit opportunities.

Following this article is a highlight of some of the wide-format products—Showstoppers—that will be on the floor at GRAPH EXPO 2011.