Embrace Technology at GRAPH EXPO 2011

GRAPH EXPO 2011, themed “Embrace Technology,” is where you will see the full spectrum of equipment and services, from design to delivery, for every segment of the printing and graphic communications industry. The exhibition will offer the very latest graphic communications technologies, live equipment demonstrations on the show floor, plus education on the most in-demand products and profit-making opportunities.

Show goers will find nine special-interest sections on the show floor, including the 2011 debut of the Marketing Pavilion, offering education, resources, and networking opportunities for today’s marketers. This year’s PackPrint pavilion, covering package printing and converting, also features Future Print that provides information on today’s newest and emerging technologies, including printed electronics and RFID. GREENspace is dedicated to sustainability and eco-friendly products and services. Cornerstones of the show, the Prepress/Software/Workflow and Press/Finishing sections are where attendees can come to see and explore all the hottest technologies and unique new applications.

GRAPH EXPO’s show floor provides a problem-solving adventure featuring a “who’s who” roster of manufacturers and suppliers, many of whom will be showcasing newly released products, technologies, and services for attendees to see, touch, and compare.

Along with what you’ll learn touring the show floor and networking with fellow industry professionals, attendees can take advantage of the opportunity to enhance their expertise with GRAPH EXPO’s seminar program. In these sessions, attendees will gain all the latest forecasts, trends, and in-depth information on key technologies and essential business strategies to identify and capitalize on the best-suited profit making opportunities in their markets.

The Marketing Pavilion – A Show Debut

Understanding the transition that many graphic communications professionals are making into marketing services, and also the needs of highly experienced marketers at the show, GRAPH EXPO 2011 marks the debut of a brand new special interest area—the Marketing Pavilion. Sponsored by the Chicago chapter of the American Marketing Association, this specialty section is dedicated exclusively to marketing professionals, ‘marketing service providers,’ and those who want to learn how-to diversify and expand their service offerings. The new Marketing Pavilion offers a complete, one-stop destination for marketing education, resources, and networking. The pavilion’s main attractions are the many exhibits featuring the latest and most innovative marketing and graphic communications tools and technologies that marketing professionals rely on today, including: digital marketing services, social media and social content generation tools, lead generation and management services, search engine optimization software, e-mail marketing services and software, marketing automation technology, database management software and analytics, mobile and Internet services, telemarketing, and creative services.

PackPrint/ Future Print

PackPrint returns to GRAPH EXPO 2011 as the all-inclusive and comprehensive package printing area that encompasses every segment of today’s diverse package printing and converting industries. Here attendees will find all of the equipment and resources they need to grow and succeed in this fast-growing industry. To satisfy the demands of this specialized audience, PackPrint exhibitors are showcasing an array of state-of-the art package printing press and converting equipment, substrates, software, products and more, including: flexible packaging; labels; tape, tags, film and foil; converting; folding cartons; digital printing; flexographic printing; and components/computerization.