Heidelberg is demonstrating “HEI Flexibility” in Booth 1200 at GRAPH EXPO 2011. HEI Flexibility refers to an intelligent combination of offset and digital printing, as well as Web-to-print offerings, designed to produce top quality print products in the most profitable way, regardless of run length or variable content. Heidelberg’s Prinect brings HEI Flexibility to every phase of print manufacturing by routing jobs quickly and efficiently to production equipment for optimized throughput and higher profitability.
GRAPH EXPO is the first North American show at which Heidelberg is presenting its new digital and conventional production equipment alongside its Speedmaster presses. This show also sees the U.S. launch of the Ricoh Pro C901 Graphic Arts Edition high-speed color digital press. Running at 90 ppm, this high-output press is the offset printer’s answer to short runs, variable data printing, and fast turnarounds on a range of substrates. Heidelberg also is launching its own Web-to-print solution, giving commercial shops affordable access to this promising market. In addition, the firm is exhibiting, for the first time, the EFI VUTEk GS3200 grand-format hybrid UV inkjet printer for rigid and roll-to-roll printing.
“Optimized production comes not just from acquiring the right solutions, but from making them work together at the highest level,” says Jim Dunn, President of Heidelberg USA. “GRAPH EXPO presents an ideal opportunity for us to show attendees how this can work in their shops.”
Visitors will see a bright red 18-wheeler forming almost one entire wall of the booth. The big rig is courtesy of Unisource, Heidelberg’s partner in Printers Advantage, a new national partnership that makes it easy for printers to obtain the paper and consumable supplies they need, together with world-class technical support, from a single team dedicated to their success.
Booth 1200 is a fully networked “print shop” running live work throughout the show. It offers examples of everything a printing company needs to optimize its production and grow its business in one seamless example of efficient, automated print manufacturing.
In live demonstrations, Heidelberg is showcasing its cross-platform expertise in integrated production and color consistency. The VUTEk GS3200, the Ricoh Pro C901, and the two Speedmasters all are linked in a color-managed workflow as they print materials for a simulated advertising campaign. Prinect workflow drives color management and all other integrated functions from a bank of workstations.
Offset lithography and prepress
Representing conventional production are a pair of Speedmaster presses: a five-color Speedmaster SM 74 featuring Prinect Axis Control and 40" Wallscreen display, and a five-color Speedmaster SM 52 with Anicolor zoneless inking system. A Suprasetter A75 thermal CtP unit and inkjet proofers from Epson and HP support the presses.
The finishing area presents solutions for flexible, automated commercial and packaging postpress: the KAMA ProCut 74 multi-function automatic diecutter, a KAMA ProFold 74 folder-gluer, a POLAR 92 XT high-speed cutter with Compucut job programming, and a Stahlfolder TH 56 folder.
Visitors can “Get Prinected” from order intake to job completion as they view Prinect solutions for integrated production, color management, MIS, and Web-to-print. Of special interest is the new Prinect Business Manager print management system, the next generation of Image Control spectrophotometric color management system and new Web-to-print solution, an electronic storefront that provides better brand control, growth opportunities and the ability to streamline internal processes.
Paper and consumables
The big red truck will be a vivid reminder that among the benefits offered by the Printers Advantage program are simplified ordering, consolidated delivery, improved inventory management and world-class technical support from a single team.