Speaking about the industry around which he has built his professional life, Dellinger notes: “I’ve seen very major changes in our industry over the past 35 years. It’s hard to believe it’s even the same industry. We can’t just be commodity printers anymore; we have to offer services that other shops in town aren’t pushing. I fully expect to keep growing our company. I can’t say for sure what we’ll look like in five years, but I’m sure it will involve even more digital and less offset. We plan to take advantage of any technology that can help our customers and maintain market share for us.
“We’re doing more and more variable work and fulfillment type work. We’re building Web storefronts for national companies to furnish marketing materials for all their dealerships. Those types of customers are great because once you own the websites, materials, and experience, it’s hard for somebody else to come and eat your lunch. I’m sure that will continue to grow and evolve. We develop PURL campaigns and websites for customers.
“Another important service we provide is education for our customers. We try to be the go-to guys when they have a problem and need help figuring it out. We hold yearly Adobe software seminars and are part of the Adobe Influencer’s group. We hold lunch-and-learns on various topics, recently including how to use QR codes.
“Our main focus with sales is in identifying companies that fit our capabilities and developing relationships with them. I think, to have a future in our business, we have to build relationships with customers, not just sell the cheapest copies.”
Lifetime Membership: Charlene Sims
Charlene Sims owns The Master’s Press in Dallas, TX. Her company was founded in 1976 out of a desire to better serve clients’ needs. The same ebullient spirit that built a successful 35-year-old company spills over into her service to NAQP, and now NAPL. Active in the association for many years, including a stint as president, she is currently the immediate past chairman of the NAQP board of governors and a member of the NAPL board of directors.
Industry Award of Distinction: Chuck Slaughter
Chuck Slaughter is Key Accounts manager for Konica Minolta Business Solutions USA who focuses on the small commercial and franchise printing segment. In that position, he has been instrumental in facilitating special pricing and equipment package deals for members of NAPL/NAQP. He has been a tireless advocate for the small commercial printing community.