The company also demonstrated PersonalEffect 5.2, the latest version of its VDP and cross-media publishing solution. It delivers enhanced campaign tracking and analytics technology with more advanced reporting features and major speed improvements. It also now includes support for the emerging PDF/VT standard and a new tool for incorporating Facebook and Twitter “share” buttons within PURLs and emails.
Enfocus demonstrated PitStop Pro 10 and PitStop Server 10 software tools. Update 2 answers the needs of customers who require the ability to look at and interact with complex PDF files on e-reader devices such as the Apple iPad. These newest versions address the increasing market need for matching PDF files with e-reader applications, by offering extended processing capabilities for e-readers through the standard Enfocus Preflight Profiles and Action Lists. This allows users to choose parameters such as file resolution, and to optimize the PDF accordingly for faster and better e-reader viewing. When zooming into a PDF, both images and text will retain the necessary image quality and level of interactivity. PitStop can also check URLs in the PDF, to ensure that they are linked to a website.
Pageflex introduced iWay Sales Manager, a module for the Pageflex iWay platform that enables jobs, regardless of how they are received, to be integrated into the Web-based back-end print management system. Sales Manager enables CSRs to capture and control phone, fax, email, and Web orders into a single application, while accelerating quoting, customer management, fulfillment, and billing cycles. It combines MIS, customer relationship management (CRM), and asset management functionality to manage the job cycle at an affordable price.
interlinkONE demonstrated its iFlyMobi product, which enables users to generate mobile websites within minutes. It can be used to create mobile websites for your company, its products and services, events, surveys, and more. The application can generate QR codes and track scans of the codes as well as reporting how many people viewed the mobile page and the viewing spikes for hours, days, and months. It can also create mobile business cards to allow customers and prospects to connect through the channel of their choice.
GMG ColorServer in conjunction with GMG SmartProfiler offers a user-friendly solution for creating GMG ColorServer profiles and printer calibrations. GMG SmartProfiler is a wizard based profiling application enabling any user, even those without expert color knowledge, to calibrate, recalibrate, and profile a variety of output devices. New tools analyze the condition of the printer as a first step. This allows customers to choose the optimum profiling strategy and to detect if the printer might need maintenance before profiling starts. The data is converted to the corresponding output color space using GMG ColorServer. This procedure is performed automatically using the Adobe-based PDF to PDF technology. Consistent color results are achieved across all of the printing devices.
X-Rite showcased i1Display Pro, a solution for color calibration and profiling of displays, laptops, and projectors. It also demonstrated the latest version of EasyTrax, its semi-automated press-side color scanning solution; IntelliTrax, its scanning system that provides fully-automated press-side color control; and version 6 of its InkFormulation and ColorQuality software packages, which give ink suppliers and printers more flexibility, improve materials handling, automatically determine the right ink film thickness, and help eliminate hazardous waste.
Show attendees also saw Pantone’s two new mobile applications myPANTONE for Android and myPANTONE 2.0 for the iPhone, iPod, and iPad, designed to capture, create, and share PANTONE Color Palettes on mobile devices.