Co-located Events at GRAPH EXPO 2011: Maximizing Your ROI

GRAPH EXPO 2011 is attracting a record number 34 co-located events, drawing User Groups, Events, and Conferences, big and small, familiar and new, in market segments that touch every aspect of the graphic communications industry--from newspaper, web offset and gravure printers to equipment dealers to print buyers, marketing professionals, and prepress and workflow specialists--all pretty much with the same goal in mind: maximizing attendees' time and investment as they learn from, and network with, industry colleagues.

“Networking has always been a primary benefit of GRAPH EXPO, as printers from around the country and the world converge to share ideas and best practices,” said Joseph P. Truncale, Ph.D., President & Chief Executive Officer of the National Association for Printing Leadership (NAPL), “but the show experience has been enriched exponentially with its expansion to include new venues on the show floor—and various co-located group events—that have attracted representatives from a number of related industry communities. As we have already experienced in our NAPL booth (3649), it is clear that all of us in the industry will benefit substantially from this infusion of new voices and new viewpoints.”  

 First time events include MOGO Media’s ePublishing conference, the only dedicated ePublishing and ePUB event of the year and Print Buyers International’s (PBI), annual Print & Media conference, for print buyers, graphic designers, creatives, and marketers. PBI itself is not brand new to GRAPH EXPO, running its seminar programs and Boot Camp at the show since 2006.

Another new co-located event is interlinkOne and Grow Socially’s networking and educational experience, open to all attendees and held today in Room S501s  beginning at 4:00 pm. “We are beyond excited for the opportunity to have an interlinkONE and Grow Socially event at GRAPH EXPO ,” says Jason Pinto, CMO, interlinkOne. “We attend a lot of events and conferences each year; but GRAPH EXPO is truly the one event that brings customers from all parts of the world to one location. The theme of this year’s GRAPH EXPO is ‘Embracing Technology’.Thus, we truly have a perfect opportunity to bring our customers and associates together to demonstrate how we are embracing technology so that they can grow their business.”

Bigger and better

Xplor Document University, following its successful debut co-locating at GRAPH EXPO 2010, is back, bigger and better than ever. “GRAPH EXPO is creating the perfect storm with the largest display of technology for the document industry on their show floor and a wide range of industry related programming and events that covers our ever expanding industry,” says Skip Henk, EDP, President/CEO, Xplor International.

“Xplor's presence at GRAPH EXPO provides our traditional audience, producers of transactional documents, with an opportunity to hear about the latest trends and technologies and view them on the show floor. In addition, it provides traditional printers, who are looking to expand their variable data capabilities, a better understanding of applications and revenue opportunities,” says Henk.

News Print: The Newspaper Pavilion, which debuted last year to great acclaim, is once again attracting attendees from a variety of co-located events, including the International Newspaper Group’s (ING) annual conference, the KBA Users Group Conference, the manroland Users Group Conference and Board of Directors meeting, and the Muller Martini meeting. 

“Our Users Group co-locates with GRAPH EXPO to tap into the synergies of the show, offering technology, education, and networking in one place. It gives our users the opportunity to learn about all the alternative technologies outside of their core competency, which is newspapers, especially as many organizations transition into new market segments,” explains Eric Frank, VP of Marketing, KBA. 

Adds Tom Letto, president, KBA Users Group, “The ability to co-locate provides maximum value for our members, who are able to attend ING (International Newspapers Group) and GRAPH EXPO while attending the annual KBA Users Conference.“  

One-stop venue

Muller Martini’s customers from the newspaper and mailroom arenas are able to attend user group meetings and soak in all that GRAPH EXPO has to offer. “Co-locating our User Group Meeting with GRAPH EXPO is highly beneficial for all concerned,” says Gary L. Owen, Vice President of Sales, Mailroom Systems, Muller Martini. “User group participants enjoy the convenience of a one-stop venue where they can attend both the User Group forum and GRAPH EXPO at no additional fee. They get to mingle with fellow User Group members, exchange insights and ideas, and learn first-hand about revenue-generating strategies they can integrate into their business. What’s more, folks can spend time walking the show floor, and see exciting new technological developments in mailroom equipment and workflow. The alignment of the two venues also allows Muller Martini the opportunity to speak one-to-one with our customers, listen to both their challenges and successes, and recommend how our equipment and our product specialists can better optimize their mailroom operation.”

For industry giant Xerox Corporation, holding its Premier Partners in Chicago has become an annual GRAPH EXPO event. “We gather a lot of value from hosting our Premier Partners and Customers Forum event at GRAPH EXPO,” Gina Testa, Vice President, Worldwide Graphic Communications Industry Business, Xerox Corporation. “The show is a magnet for our leading customers, so that boosts attendance and makes the networking more valuable. In addition, our key initiatives are on display in our booth and at other programs we stage at the show. These give them a range of formal and informal opportunities to interact with us — and visa-versa.”

Smaller groups, too, find much value in co-locating their event at McCormick Place. “GRAPH EXPO provides the Foil & Special & Effects Association (FSEA) the opportunity to reach members and other graphic arts professionals involved with specialty decorating processes,” states Jeff Peterson, FSEA Executive Director. “GRAPH EXPO is an extremely important event to communicate our message as an integral part of the graphic arts community.”

 For American Dealer Group, Inc. which is holding its annual Conference at GRAPH EXPO, the show “provides the perfect setting to learn more about how technology is improving our business and what we can bring to our customers,” says Larry R. Fuller, President, American Dealer Group, Inc. “Many manufacturers do not have representation throughout the U.S. and we provide this with the American Dealer Group, Inc. We are able to meet with manufacturers from around the world, and learn about how they can help our customers increase their business and profitability with new and advanced equipment. We are always on the lookout for opportunities that will enhance our customers’ bottom line and get them maximum return on their investments.”

Concludes Fuller, “We are able to get this at GRAPH EXPO and that is why we meet here.”