Technology Trends Impacting Newspapers and Inserts

Tomorrow's newspapers can be more than just newspapers, and the MUST SEE 'EMs products at GRAPH EXPO 2011 can help point the way to that future. That was the message imparted at a Sunday morning seminar by Bill Lamparter, president of the Charlotte-based PrintCom Consulting Group, and a printing industry futurist.
Newspapers can go beyond their traditional role by becoming more relevant and making print come alive through the use of QR codes, e-coupons, and other technology.
They can take advantage of what Lamparter calls “opportunity trends” by leveraging Web-to-print technologies and value-added printing. Above all, they must acquire the right technology tools, easily found using the Must See 'Ems program as a show floor road map.
The MUST SEE 'EMs program began at Graph Expo in 1999 and has become a tried-and-true approach to finding both “must see” products, with 28 products at this year's show, and “worth a look” products, of which there are 64. For newspaper production executives attending the seminar, the show is “an opportunity to see how the other half lives,” says Lamparter, the chairman of the MUST SEE 'EMs selection committee. “They can steal from commercial printers and apply that technology to the newspaper industry.”