Social Media: Turning a Daily Distraction into Dollars

Presented by President of PrinterPresence Tawnya Starr, “Chew it Up, Spit it Out: Moving Beyond Social Media” highlighted numerous ways printers could harness the power of social media platforms, like Facebook and Twitter, to create more revenue. Starr's experience as a web marketing expert gave her audience of printshop owners an insider's look into how to better integrate their websites with social media and web-to-print solutions. Starr also shared with her audience a cache of internet tools designed to increase traffic and profits.