Positively Print” awardee, Domtar, was recognized at a ceremony during the post EXECUTIVE OUTLOOK Conference reception sponsored by EFI on September 10. "The purpose of the Positively Print program is to share examples of creative and effective print advocacy campaigns with the entire graphic communications industry,” said Ralph Nappi, President of GASC. “We want to demonstrate to companies involved in print that advocating for print can be done and helps to carry a powerful message that will benefit the entire industry.”
Domtar was recognized for its “Paper Because” campaign. The company launched the Paper Because campaign to highlight the key role paper plays in our lives and reasons why it's an environmentally sound choice.
The Positively Print program was created and is administered as an extension of the EXECUTIVE OUTLOOK Conference by GASC co-owners-the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies, and the Printing Industries of America—with the support of the Print Council.