Creating a “Recovery Manifesto”

The recovery by the printing industry and the larger U.S. economy from the Great Recession will continue to be a “long fitful slog,” says Andy Paparozzi, Vice President and Senior Economist with the National Association for Printing Leadership (NAPL).
But if the recovery is not what we want it to be, it can be what we make it, he told attendees of Sunday afternoon’s “State of the Industry,” presented by Heidelberg.
“There are things we need to do to make sure we participate in the recovery,” he said.
Among them are:
• Getting capital investments right. Nothing is more important, Paparozzi said, noting, “We can no longer pass [cost of] inefficiencies on to our clients.”
• Staying lean. Retain multi-taskers and release those who can’t or won’t multi-task.
• Managing uncertainty. We must create our own clarity by monitoring our key business metrics more often, broadening information sources, and seeking contrary opinions.
• Establish ourselves as experts. Create a series of “how to” booklets or establish a blog to cement our expert status.
Paporazzi urges establishment of a “Recovery Manifesto” to improve continuously, challenge our success, and never use being busy as an excuse for not improving.

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