Xerox Brings Freedom to Perform to GRAPH EXPO

Xerox (Booth 400) launched Monday’s activities with a breath-taking performance by Cirque du Soleil in front of a standing room only audience in the Grand Ballroom at McCormick Place. Chairman and CEO Ursula Burns used the metaphor of the troupe’s acrobatic maneuvers to illustrate the program’s theme “Freedom to Perform.” She shared with the audience that Xerox wants to help its clients “connect and reconnect” with their customers. “You aren’t Circque du Soleil,” she said, “but your business can be a high wire act. Delighting your customers is at the heart of growing your business.”

Burns observed that “Winners innovate. As they always have, printers identify the things that their customers dislike doing and provide those services to them. Customers don’t like to have to manage data or deal with regulations; no one does. So printers are lifting that burden from them, and Xerox is helping to make that possible.” She said Xerox strives to be an innovative partner to help its customers focus on their “real business,” another Xerox theme.

Xerox Vice President Gina Testa lead a panel discussion that featured four Xerox customers: Chris Beech of Gilmon Doculink; Louis Crockett of Keiger Printing Company; Randy Seberg of dmh Marketing Partners; and, Dave Zamorski of Associates International. Each of the four revealed how Xerox technology has helped them reduce costs, produce more jobs, grow profits, and delight customers.

The innovations they cited, from the Xerox iGen4 and XMPie software to the brand new CiPress 500 waterless inkjet press, which is being shown for the first time at GRAPH EXPO 2011, can be seen in booth 400. Visitors who missed the Cirque du Soliel extravaganza can see mini-performances at the booth and also have their photo taken with Cirque performers.

On the show floor, on your shop floor, or helping you build your future, Xerox brings “Freedom to Perform” to every segment of the market.