HP Drives Innovation for Impact

HP's theme for GRAPH EXPO 2011 is “Innovation for Impact.” During a press event Monday, David Murphy, Director of Marketing, led a panel discussion that included four of the company’s customers. With business models ranging from direct mail to banners and traditional print production to marketing, each of the four pointed out the ways that HP technology and support have helped them to make necessary transitions and continue to grow.

Alon Bar-Shany, Vice President and General Manager, Indigo Digital Press Division, marked the 10th anniversary of HP’s acquisition of Indigo by tracking the progress of the technology over the past decade. The company shared a birthday cake with guests as part of the festivities. Bar-Shany also revealed that new finishing and prepress options have been introduced for HP Indigo presses. They include a Lasermax Page Ready in-line cutter/slitter/stacker, an enhanced version of HP SmartStream software, a new version of DFE-based custom load balancer, and a media locator tool for certified HP Indigo substrates.

On the show floor, HP (Booths 2610 and 3210) has announced a major speed upgrade for the HP 200 Color Inkjet Web Press. The 20"-wide model has doubled throughput from 200 feet per minute to 400 feet per minute. In addition, the new C500 Color and M500 Monochrome print modules have been boosted output to 25% faster throughput times than the C400 inkjet system.