GRAPH EXPO is Industry Magnet for Co-Located Events

GRAPH EXPO 2011 is now the gathering place for a record 34 co-located events, user groups, and conferences, big and small, familiar and new, in market segments that touch every aspect of the graphic communications industry. The events all have the same goal in mind: to maximize attendees’ time and investment as they learn from, and network with, industry experts and colleagues.
“Networking has always been a primary benefit of GRAPH EXPO, as printers from around the country and the world converge to share ideas and best practices,” says Joseph P. Truncale, Ph.D., President & Chief Executive Officer of the National Association for Printing Leadership (NAPL), “but the show experience has been enriched exponentially with its expansion to include new venues on the show floor—and various co-located group events—that have attracted representatives from a number of related industry communities. As we have already experienced in our NAPL booth (3649), it is clear that all of us in the industry will benefit substantially from this infusion of new voices and new viewpoints.”
First time events include Mogo Media’s ePublishing conference, the only dedicated ePublishing and ePUB event of the year, and Print Buyers International’s (PBI’s), 6th Annual Print & Media Conference. This conference augments PBI’s involvement at GRAPH EXPO, having its seminar programs and Boot Camp at the show since 2006.
Among the new co-located events is interlinkOne and Grow Socially’s networking and educational experience, open to all attendees and to be held today in Room S501a beginning at 4:00 pm. “We are beyond excited for the opportunity to have an interlinkONE and the Grow Socially event at GRAPH EXPO,” says Jason Pinto, CMO, interlinkOne. “We attend a lot of events and conferences each year; but GRAPH EXPO is truly the one event that brings customers from all parts of the world together in one location. We have a perfect opportunity to bring our customers and associates together to demonstrate how we are embracing technology so that they can grow their business.”

Bigger and better
The Xplor Conference, following its successful debut co-locating at GRAPH EXPO 2010, is back, bigger and better than ever. “Xplor’s presence at GRAPH EXPO provides our traditional audience, producers of transactional documents, with an opportunity to hear about the latest trends and technologies and view them on the show floor,” says Skip Henk, EDP, President/CEO, Xplor International.
News Print­—The Newspaper Pavilion, which debuted last year, is once again attracting attendees from a variety of co-located events. “The ability to co-locate provides maximum value for our members, who are able to attend ING (International Newspapers Group) and GRAPH EXPO while attending the annual KBA Users Conference,“ states Tom Letto, president, KBA Users Group.
Adds Eric Frank, VP of Marketing, KBA, “Our Users Group co-locates with GRAPH EXPO to tap into the show's synergies. It gives our users the chance to learn about the alternative technologies outside of their core competency, which is newspapers, especially as many organizations transition into new market segments.”
Muller Martini’s customers are able to attend user group meetings and soak in all that GRAPH EXPO has to offer. “Co-locating our User Group Meeting with GRAPH EXPO is highly beneficial for all concerned,” says Gary L. Owen, Vice President of Sales, Mailroom Systems, Muller Martini. “User group members enjoy the convenience of a one-stop venue; they can attend both the User Group forum and GRAPH EXPO at no additional fee. They get to mingle with fellow User Group members, exchange insights and ideas, and learn firsthand about revenue-generating strategies they can integrate into their business. Folks can spend time walking the show floor, and see exciting new technological developments in mailroom equipment and workflow. The alignment of the two venues also allows Muller Martini the opportunity to speak one-to-one with our customers, and recommend how our equipment can better optimize their mailroom operation.”

An annual event
For industry giant Xerox Corporation, holding its Premier Partners in Chicago has become an annual GRAPH EXPO event. “We gather a lot of value from hosting our Premier Partners and Customers Forum event at GRAPH EXPO,” said Gina Testa, Vice President, Worldwide Graphic Communications Industry Business, Xerox Corporation. “The show is a magnet for our leading customers, so that boosts attendance and makes the networking more valuable. In addition, our key initiatives are on display in our booth and at other programs we stage at the show. These give them a range of formal and informal opportunities to interact with us — and visa-versa.”
Smaller groups, too, find much value in co-locating their events at McCormick Place. “GRAPH EXPO provides the Foil & Special & Effects Association (FSEA) the opportunity to reach members and other graphic arts professionals involved with specialty decorating processes,” states Jeff Peterson, FSEA Executive Director. “GRAPH EXPO is an extremely important event to communicate our message as an integral part of the graphic arts community.”
For American Dealer Group, Inc. which is holding its annual conference here, the show “provides the perfect setting to learn more about how technology is improving our business and what we can bring to our customers,” says Larry R. Fuller, President, American Dealer Group, Inc. “Many manufacturers do not have representation throughout the U.S. and we provide this with the American Dealer Group. At GRAPH EXPO, we are able to meet with manufacturers from around the world.”