GRAPH EXPO HITS THE MARK! Delighted attendees, robust leads and sales for exhibitors

GRAPH EXPO 2011 has proven to be a hotbed of sales activity. Brisk sales of equipment, software, and solutions have been the hallmark of this year’s show. Graphic communications providers are not waiting until after the show to make their buying decisions, but are opting to commit to investments, large and small, on the spot. Vendors are happy with the return on investment they see for attending GRAPH EXPO, and attendees are buzzing with excitement at seeing so many innovations in one place.

Exhibitors report the show has retained its capacity to generate robust sales. At presstime, these sales updates were released:

GBC (Booth 217), sold a 5031 wide-format laminator and Pro-Trim 45 lamination trimmer to Mele Printing, Covington, LA.

Fujifilm (Booth 627) sold a Xerox 800 color press to Pentzer Printing, Columbus, IN, and an Inca S40 to Brown Printing.

Goss International (Booth 1636) sold a 10-color Akiyama Jprint perfecting press to GHP Media, West Haven, CT.

Harland Simon (Booth 2161) finalized a deal with The Times of Northwest Indiana.

HP (Booth 2610) sold two Indigo digital presses, one to Tower Litho and one to Wright Business.

KBA North America (Booth 1255) sold two large-format presses to Omaha, NB-based Specialty Finishing.

Pitney Bowes (Booth 2010) sold a DP40S digital color printer to PreCycled Commercial Printers, in Brewster, NY.


Wider selection

Greg Norris, Director of Marketing for Goss International, cited the considerable crowds at GRAPH EXPO 2011. “The show is meeting our expectations, in terms of attendance, and being able to talk with customers,” he says. “The show serves as a catalyst for discussion with customers about new possibilities.”

Goss is highlighting advances in its product platform and also an expanded product range. “In the past, we’ve focused on web offset industrial printing,” Norris says. “With an expanded product range, we’re able to meet the needs of a wider range of customers.”

Goss is able to give its customers strong replacement options. “Our technology provides a compelling replacement opportunity for customers, to give them more productivity, greater efficiency, and lower cost,” he reports.


Steady traffic

Presstek (Booth 3200), Marketing Communications Director Brian Wolfenden notes the event lets the company show its technology’s benefits to a wider selection of printers at one time.

Presstek is excited about a number of products, most notably its six-up 75DI press and its latest digital plate portfolio.

“The commercial print market is obviously changing,” Wolfenden says. “Demands for shorter runs, faster turnaround times, and lower costs are here to stay. Presstek DI presses are designed to meet these market requirements.”

Heidelberg (Booth 1200) showed integrated offset and digital equipment and Prinect software in a fully networked print shop environment. GRAPH EXPO is the first North American showing of its new digital equipment— Ricoh Pro C901 Graphic Arts Edition Press, and the EFI- VUTEk GS3200 inkjet device.

“What seems to resonate most strongly with attendees is Heidelberg’s message that optimized production comes not just from acquiring the right solutions, but from making them work together at the highest level,” says outgoing President of Heidelberg USA, Jim Dunn.

Adds Harald Weimer, Heidelberg incoming President, “Our new Prinect Business Manager MIS and Web-to-Print Manager are the latest examples of our efforts to help printers achieve a higher level of efficiency and profitability.”

Terry Mitchell, Fujifilm’s Director of Marketing, Wide-Format Inkjet Systems and Specialty Inks, says this year’s show is “all about inkjet.”

Last year, the company launched the J Press 720, which produces offset quality with inkjet technology. This year, focus has turned to the Onset S40, the third press in the Onset series, offering high-speed, high-quality wide-format inkjet.

What’s ahead? Software solutions, Mitchell responds. “With the capability of inkjet, it drives thinking about multiple versions, variable data, and customized graphics. We’re launching lots of new software solutions on the wide-format side, to help PSPs take advantage of what inkjet has to offer.”


A must see

As for EFI (Booth 2000), the company recognized with the greatest number of “MUST SEE ‘EMs” awards in the history of GRAPH EXPO, CEO Guy Gecht says, “EFI invests in areas where print is going, not where it’s been. Innovation and technology are integral to our industry’s success, and GRAPH EXPO is the perfect venue for this.”

EFI is spotlighting is its new Fiery XF proServer, which maximizes throughput of EFI VUTEk Superwide inkjet printers. The XF proServer, which had its world debut at the show, offers a platform optimized for blazing fast image processing, expanded software options and support and maintenance that provide a full-end-to-end EFI solution.