At the UPS Store headquarters, administrators heard a common refrain from franchisees: “If we knew more, we could do more.”
One thing franchisees could do, the UPS Store recognized, is provide print services to customers whose businesses are increasingly managed out of their vehicles, and who need printing on the run.
As a result, the UPS Store enlisted the Graphic Communication Institute (GrCI) at California Polytechnic State University. Cal Poly instructors are providing training to help the UPS Store network advance its capabilities in commercial printing.
“The goal is to have Cal Poly faculty instruct our network on software, techniques, terminology, marketing, and binding,” says Bill Martin, Vice President of Print Services for the UPS Store. “All our customers need an expert. That’s why we decided to invest so much in print services training with Cal Poly.”
Three-day sessions from January through July trained 150 company trainers, who took the expertise gained back to franchisees. Said Cal Poly Associate Professor Brian P. Lawler: “We had people who’d been trained to pack and ship thrust into the role of providing print services. We couldn’t teach graphic design, but they were taught to work with existing templates in serving customers.”