Leveraging USPS Regulation—How to Make Direct Mail Work For You

Pitney Bowes offered GRAPH EXPO attendees a free educational session Tuesday on how to leverage U.S. Postal Service regulations to grow business. Jane Fridell, Pitney Bowes Vertical Market Manager, told attendees that, while direct mail is only one component of a marketing campaign, it is important nonetheless.

Fridell went on to discuss the value of direct mail and its role in marketing, the “Every Door Direct Mail” USPS service, shape-based strategies for mailers, mobile barcodes, and the USPS Confirm Service. She also told attendees that it really isn’t fair to blame the USPS for mis-delivered or non-delivered mail due to errors by the mailer.

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Pitney Bowes Vertical Market Manager Jane Fridell offers tips on how to get the most out of direct mail.