Association Insights: Speculating on Print’s Longer Term Future
In this article we turn our attention to the long term future of print and print markets. Our purpose is not to provide a specific forecast of the future but rather is offered as educated speculation on a likely path of print’s future environment.
Pessimistic Shipments Scenario
This scenario is only for examination purposes and is not necessarily a forecast of print’s future. However, it does offer a possible glimpse of the direction of current trends and an environmental scan for discussion and planning purposes. The bottom line implication is that print and surviving printers can have a thriving future. The key imperative for today’s printers is to implement the strategies and operating tactics for survival as the industry continues to restructure.
Wrapping up: Print’s Positive Future
The key conclusion from this analysis is that there can be a very positive future for print and printers. Today’s printers that are aware of the emerging industry environment and crucial business strategies and tactics have a very bright future. Even if the pessimistic scenario were to unfold, on a per plant basis, the surviving firms would still experience sales growth in two of the three major functional categories.
Dr. Ronnie H. Davis is vice president and chief economist for Printing Industries of America. For more information, visit www.printing.org.
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