Pessimistic Shipments Scenario
This scenario is only for examination purposes and is not necessarily a forecast of print’s future. However, it does offer a possible glimpse of the direction of current trends and an environmental scan for discussion and planning purposes. The bottom line implication is that print and surviving printers can have a thriving future. The key imperative for today’s printers is to implement the strategies and operating tactics for survival as the industry continues to restructure.
Wrapping up: Print’s Positive Future
The key conclusion from this analysis is that there can be a very positive future for print and printers. Today’s printers that are aware of the emerging industry environment and crucial business strategies and tactics have a very bright future. Even if the pessimistic scenario were to unfold, on a per plant basis, the surviving firms would still experience sales growth in two of the three major functional categories.