Q: Tell us about e-LYNXX, the segment of the market it serves, and who you consider to be your core users.
A: e-LYNXX Corporation serves printers and print buyers through two of our three separate lines of business:
Our Government Print Management division works with commercial print, direct mail, and print marketing suppliers of all sizes, nationwide to help them win single print jobs and multi-year programs from the United States Government Printing Office (GPO). Most of the top GPO printers are Government Print Management clients. GPO print specialists at e-LYNXX assist clients with GPO certification; obtaining, categorizing, and disseminating all available GPO bid solicitations, amendments, results and histories; and analysis using Government Print Management’s proprietary database of GPO jobs, the largest in the industry.
Our American Print Management (APM) division works with print buyers to help them reduce costs by 25-50 percent for procured print (direct mail, marketing, publications, labels, packaging, commercial print, and a host of other print categories). This is accomplished by applying e-LYNXX Corporation’s patented AVS Technology, APM best procurement practices, and APM’s proprietary SaaS communications and workflow system. Each print supplier in a buyer’s database is chosen by the buyer and thoroughly vetted to ensure that quality work will be delivered on time, regardless of pricing. The competitive bidding environment that is established encourages low pricing because all printers invited to bid, through the automated vendor selection (AVS) process, know that others also are lowering prices to fill production gaps. The printer benefits by being offered work by a trusted print buyer that it otherwise would not receive, and regardless of bidding, low, high, or not the printer remains in the buyer’s database for future work consideration.
Q: What is your background and how did you get involved with e-LYNXX?
A: My formal career in the printing industry began after I graduated from Dickinson College in 1967 and when I took over my family’s print business in Chambersburg, PA, my hometown. It grew to become the largest supplier of print to the GPO, and from there I moved away from production to consulting. That led me to forming a GPO bid services company that has grown to what is today e-LYNXX Corporation—one of the leading procurement innovators and print management firms in the U.S. and Canada.
I have been honored to testify before the U.S. Senate Committee on Rules and Administration regarding government print and procurement policy. I also have worked directly with numerous congressional and senatorial members and staff, and have advised Congress on the development, operations, and future of government printing and procurement.
All of this drew me deeper and deeper into an industry that has been floundering for decades. It also has led me to develop innovations that benefit both the print buyer and the supplier, and for that I am grateful to have been inducted in 2009 into the Printing Industries of America Ben Franklin Honor Society and named by editors at Supply & Demand Chain Executive in 2010 and 2011 as one of the most influential leaders in the supply and procurement profession in North America.
These recognitions stem from my belief that the print industry needs to modernize and operate more efficiently; not just for itself, but for print buyers who seek ways to reduce expenses without sacrificing quality or on-time delivery.
Q: What do you consider to be your greatest achievement in this market?
By far, the achievement that has had the greatest impact is my invention of AVS Technology. AVS stands for automated vendor selection, and the technology has been awarded several patents and is being licensed nationwide. While it is licensed mostly by print buyers now, it can be applied to the purchase of any custom good or service that requires specifications when ordered.