Industry Insight: Digital Signage's Dynamic Market
In many ways, the on-premise sign industry finds itself standing at the plane's door with a parachute on our backs and the wind in our face. Do we jump?
Recently, the Society for Environ-mental Graphic Design hosted a workshop that explored how navigation technologies are changing the way people experience physical spaces. Signs are an aspect that must be considered.
Technology is moving rapidly. Just three years ago, the first app for phones was introduced; today, there more than 15 billion downloads. Though Twitter is just five years old, some 200 million tweets are sent out every single day. (In fact, you can follow me @ISAPrez.)
Dynamic digital signage is growing rapidly and all signs indicate that will only increase. Intel predicts there will be 22 million digital signs in place by 2015.
Now, what portion of that would you like to have as part of your business growth over the next three years?
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