The industry also supports recycling programs that certify the complete chain of custody for recycled materials. Last year, the industry nearly quadrupled the amount of billboard substrate material it recycles to 3.7 million pounds. The industry continues to beat previous volumes of recycled substrate materials, having recycled approximately seven million pounds in total from 2011 through mid-2011.
Americans are out of their homes and on the go today more than ever. They travel longer distances, whether it’s in their personal cars or on public transit, exposing them to outdoor advertising. They cannot turn it off, they cannot skip it, and they cannot opt out.
A medium with such power must be responsible and respectful of its audience. The outdoor industry and its suppliers must continue to advance efforts in community support and public service. It must also demonstrate even more a commitment to environmental protection and preservation. And of course, a commitment to creativity and audience engagement is vital.
It’s all about the wow factor!