Editorial: The Inside Story

Welcome to the December issue of Quick Printing, which now includes expanded coverage of the overall printing industry along with the targeted coverage for quick and small commercial printers.

This month, our cover story addresses the “Three Myths of Integration” when building an automated workflow. EFI’s Marc Olin warns that statements such as “That’s the way we’ve always done it” or “If it ain’t broke, don’t fix it” can cripple any process improvement efforts.

On page 12, John Giles congratulates those printers who have survived the recession and points out the possible benefits of the shrinking pool of competitors. “The printers who are still here are expanding their offerings to take advantage of the new ways people are communicating.”

Many printers often avoid performance reviews and appraisals because they can be stressful events. On page 36, Debra Thompson discusses the proper preparation and execution of performance reviews and ongoing performance feedback.

In Sales Clinic (page 37), Joe Rickard advises: “Gaining facts through good questioning technique is a critical skill for printing salespeople in building solutions that are difficult for competitors to meet.”

It won’t come as any surprise that the latest NAPL report finds major structural changes in the printing industry. On page 43, NAPL CEO Joe Truncale and chief economist Andy Paparozzi dissect that change and advise that the potential for growth still remains for those who are prepared to turn structural change into an opportunity.

In the first of a two-part article (page 44), Stuart Margolis and Tom Williams offer advice on when to use bank loans and how to assess their terms. In their opinion, despite the economy, there are still lenders that offer a variety of loan products for the printing industry.

This issue wraps up with Johnson’s World (page 52) in which Steve Johnson advises “If the grass is greener on the other side of the fence, perhaps it is time to fertilize your own lawn.”

Throughout this issue we offer our annual Quick Printing Company Capabilities, which each year allows industry vendors to more fully explain their offerings. As always, we remind readers that the advertorial information is provided by each particular vendor and should be considered in that light.

As 2011 draws to a close, we look forward to preparing for the new year and to seeking new opportunities and resources to provide you with information you can use to improve your business, your sales, and your bottom line.