Digitization of communications and the mobile generation put interactivity and images at the heart of the marketing mix, through videos, social media, and QR codes. This gives PSPs the perfect opportunity to demonstrate their experience of multi-media communication, and explain how the rich creative scope of wide-format print combines brilliantly with ‘new’ media to drive better results for brands.
...And Don’t Miss the ‘Industrial’ Turning!
In addition to the evolution of visual communication, we shouldn’t underestimate the trend to industrial applications that is transforming the scope of the wide-format community. The potential to print direct onto wood, glass, aluminium, or ceramic isn’t just a sales pitch from the manufacturers of flatbed inkjet devices. The increasing performance of these systems means these applications have become a genuine business opportunity, opening the (digitally printed) door to the world of interior decor. PSPs can now direct their attentions to interior designers and architects, as well as exhibition stand and retail designers.
The same goes for the boom in digital textile printing. On the one hand, this has created a new and profitable visual communication segment—soft signage. On the other, it is gaining traction in previously inaccessible markets such as fashion and furnishings.
Make Your Journey a Great Experience
FESPA Digital 2012, now incorporating the garment decoration ‘show-within-a show’ FESPA Fabric, will give you the inspiration and information to map out your trip.
With over 350 exhibitors in a single hall at the Fira de Barcelona (Gran Via), a series of six Explore Routes will help visitors prioritize the products they want to see.
Also try the Explore Conference program covering seven fascinating topics over the four days of the event.
Other inspirational features including Big Buck$ Cafe, a showcase of exciting wide-format applications, and the hands-on Print Shop Live!, which brings together a real end-to-end workflow for visitors to touch and try using their own job files.
A walk through FESPA’s Digital Hall of Fame will remind visitors of our sector’s real-life explorers; wide-format printers who have pushed the boundaries in their businesses.