PPS: I came across an interesting use of a QR Code yesterday. It’s sitting right in the middle of the home page of a website. So I pulled out my smart phone and scanned the code right off of my 24-inch monitor, and in seconds, the very same website opened up on my phone’s 3.5-inch screen. Can anyone think of a good reason for leading me from a big screen to a small screen? Good technology. Dumb application. Bad marketing!

Dave Fellman is the president of David Fellman & Associates, Cary, NC; a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact Dave by phone at 800-325-9634; by fax at 919-363-4069; or by email at dmf@davefellman.com. Visit his website at www.davefellman.com.