For the innovative converter, the packaging segment provides a host of opportunity. In fact, according to data garnered by industry consultants and associations, the packaging segment—which includes flexible packaging, tags and labels, folding carton, and corrugated boxes—it is a top growth area...
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Over the last 10 years, Hammer has made a point of investing 10 percent of its annual sales into new technology. Its installation of a variable sleeve web offset press was the first of its kind in North America. It was also the first North American customer to purchase Heidelberg's UV-capable Speedmaster CX 102 press. Hammer has two additional Heidelberg presses and a KBA 64" large format press.
Digital is also on the horizon, notes Hammer. "We have not pulled the trigger but we are seriously looking at digital," says Hammer. "In packaging, it's tough to get a good ROI using digital. We have looked at this for quite awhile, but we believe we've identified a market where it will be a good fit."