Industry Insights: Meeting in the Middle

Initially, it can be challenging to view other sign shops or printers as potential partners rather than competitors. But the long-term advantages to expanding the range of customer needs that your firm can meet will outweigh the challenge of finding reliable partners. This will become increasingly important as new and advanced technologies such as dynamic digital signage come into play. Because it’s not always practical or cost-effective for one sign company to offer everything that customers demand, building mutually beneficial relationships with reliable partners will be critical.

ISA International Sign Expo 2012, held March 21-24 in Orlando, FL, offers a great place to learn about the latest technologies and seek out these potential partners. Last year, we had more than 19,000 attendees, 87 percent of whom had purchasing power. It is estimated that more than 51,000 business leads were generated. This year, we’ve expanded our networking events and opportunities even more (learn more at www.signexpo.org).

Convergence clearly is the wave of both the present and the future in the business world. And ISA is proud to play an integral role in bringing exceptional people and grand ideas together.