Web Marketing: From PSP to MSP: The Key is Service

Create and implement landing pages. A landing page is targeted toward customers with specific needs. A good landing page delivers exactly what they’re looking for, without clutter or other distractions. In other words, if a customer wants more information about your marketing services, he or she should be able to click on a link that takes them right to a webpage describing those services, along with an easy way to contact you for more information.

Create direct mail pieces with QR codes. QR codes are two-dimensional images that contain three-dimensional information, so that anyone with a smartphone can scan the image and receive data directly on their phones or be taken directly to a landing page with further information. The point of this is to show customers that you can create QR codes and that you can help them integrate QR codes into their marketing strategy.

Ultimately, successful MSPs show how traditional print and new marketing need to live together to create an integrated approach. The results are partnerships that grow from providing solutions early in the strategic planning process and throughout the execution of the plan. As you grow your MSP business, you will see your print work increase substantially as a direct result of the integrated print and online solutions arising from your own marketing strategies. Your business will move forward with greater velocity—you will keep that bicycle upright and full speed ahead.

Tawnya Starr is a former successful print shop owner who is now president of FireSpring’s PrinterPresence (www.myprintresource.com/10007416). She has dedicated her career to educating the printing industry on proven website and marketing strategies. In 2005, she received the Industry Award of Distinction from NAQP for her service as a consultant and educator to the industry. Contact her at Tawnya.Starr@Firespring.com.