Web-to-Print: The Must-Have Technology
The acquisitions position EFI and HP for increased market share in Web-to-print, and coincides well with the buzz that e-commerce software is the current must-have technology for the industry.
On December 6, 2011, two nearly simultaneous news announcements lit up the graphic communications industry: EFI announced it acquired Alphagraph, and HP, Hiflex. EFI’s Alphagrah acquisition is part of its growth through expansion program, bringing 6,000 (mostly European) customers into EFI’s...
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Rather than compete with other Web-to-print software products, Hybrid Software looks to integrate all the back office functions. Its technology will work with most of the leading Web-to-print technologies, managing and streamline the entire production flow from beginning to end.
Web-to-print is no longer an option for graphic arts shops. “Web-to-print is everywhere,” says Rottenborn. “Printers who aren’t in yet will be forced to get involved by their customers.”
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