Top Shops 2012: Striking a Careful Balance

“Our challenge is to ensure we service our existing channels while also adding new revenue streams and markets,” says Jittu Sarna, owner, Inkjet International. “This goal requires us to apply existing and new resources and capital. An example of this strategy is to leverage appropriate Web technology to develop customer relationships further, educate and provide a different purchase method for certain products.”

“We need to find ways to build superior long-term value to meet and exceed our customer’s expectations,” says Nicolas Slobinsky, marketing communications manager, PacBlue Printing. “We plan to achieve this by working closer with our customers in creating solutions that inspire, innovate, and impact while delivering tangible results.”