Newspapers: Why Outsourcing Print Makes Sense—and Cents
Modern-day publishers increasingly recognize outsourcing's value as a management tool that makes profit sense.
The old European tradition of publishers reproducing their own works never totally migrated to the New World, with the exception of newspapers, of course. In America, there's been mostly a church-and-state-like separation of publishers and printing presses. Even Reuben H. Donnelley, a son of the...
To access the remainder of this piece of premium content, you must be registered with MyPrintResource. Already have an account? Login
Register in seconds by connecting with your preferred Social Network.
Complete the registration form.
In San Francisco, the Chronicle's outsourcing success story has been well documented. It gained the benefits of ultra-modern hybrid heatset/coldset presses, advanced support technologies and highly skilled people through the 338,000-square-foot factory that Transcon constructed specifically for the newspaper in Fremont. A new format with higher quality, four-color printing and more flexibility for inserts are a few of the advantages. "Since Transcontinental of Northern California has begun producing the San Francisco Chronicle, the reproduction quality has been excellent," said publisher Frank Vega. "The clarity and contrast of color photographs and graphics has noticeably improved and has been confirmed by the positive and enthusiastic feedback from readers and advertisers."
(Excerpted from Editor & Publisher.)
- « Previous Page
- 1
- 2
- Next Page »
